Hurray for Lingerie

An Ode To Colorful Slips


blue-short-slip-bumbrella-hurray-kimmayaRoses are red,

Violets are blue.

Flowers are pretty,

And slips are, too.

When it comes to lingerie like bras, underwear, nighties and such, I’ve always owned my arsenal of basics and a hefty collection of colorful options. But when it came to slips, I stayed pretty neutral. I own an ivory slip, a seamless beige, a mid length black, and an animal print from D&G. And while neutrals are an important … Read More

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Christmas and Hanukkah are here. The biggest gift giving events of the year. As an underwear lover and someone who says Hurray for Lingerie, I adore giving undies to my pals. But a recent Fruit of the Loom underwear ad posed a potent question: what are the rules for giving underwear? Who can you give it to? And furthermore, what’s appropriate to give?


Here are a few ideas, but you decide. … Read More

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Black Is The New Black

By Kim “Kimmay” Caldwell


Maybe it’s because I live in NYC. Maybe it’s because I’m practical. Or maybe it’s because it’s downright sexy. I love black lingerie. In my 10+ years in the industry, I’ve seen a few colors trending here or there, but black was always a popular option – either for those who want something extra special or for those looking to create a foundations bra wardrobe.

In celebration of Halloween and this … Read More

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By Kim “Kimmay” Caldwellhurray-for-lingerie2

Rachel Rector models her own creation for RR Lingerie Photo by Dan Busta

Working in the lingerie field for almost a decade, I’ve grown to love some of the most sophisticated brands in the business. I’ve also seen these companies grow as consumers become more “braducated” on the importance of investing in quality undergarments that fit well and do their job.

In the flurry of the lingerie business boom, I’ve also seen a few start up brands pop up. . . and disappear. The … Read More

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By  Kim “Kimmay” Caldwell

It’s no secret. I looooove hanky panky. Wait a minute… I mean, I LOVE Hanky Panky. The capital letters are important because while I may enjoy the other kind today I’m talking about the popular underwear brand! (PS: you may remember my trial of the Hanky Panky crotchless thong here, which combined both kinds of hanky panky!)

I have an (possibly unhealthy, but mostly enjoyable) addiction to the low rise Hanky … Read More

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By Kim Caldwell


Hurray! I’m so excited because today I’m sharing my very first video episode of Hurray for Lingerie! In the premiere episode, I explore a few of the most popular bra styles from Marie Jo and their convertible or decorative straps. In all of my years of working in the lingerie world, I’ve never tried a Marie Jo bra. Can you believe it? So I was thrilled when an old colleague of … Read More

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By Kim Caldwell

Hurray for Elila

Women often ask me “What is the most popular cup size that you fit?” and I inform them that it really ranges. In one day of bra fitting, I can help a 32A, a 40C and 34G, with the majority of my clients fitting into F, G and H cups. All day long. And while many women think that’s “really big”, I braducate them on what an F, G or H cup … Read More

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