By ELLEN LEWIS
Skin
In the past, I have interlaced swimwear impressions in the Intimate overview I post following the CurveNY show. But this market there seemed to be more brands showing beachwear warranting more discussion about the category. Swimwear is a natural segue from the lingerie channel: there are similarities in fabrics, fit, and now function. Swimwear is experiencing the same crossover effect as Intimate Apparel, not only … Read More
By ALISON CONNOLLY
It truly is a pleasure to discover a brand run by a team that is filled with passion for what they create and who they create for. I immediately felt this way when learning more about Madrid-based swimwear label Alawa. Creating elegant swimwear is at the heart of this label’s essence, following Dostoyevsky’s concept of “beauty that will save the world” as their mantra.
There is … Read More
By ALISON CONNOLLY
I’ve been a fan of Marysia Swimwear for several years, and with beach/pool season in full-swing, it is the perfect time to finally feature the brand in our Gallery.
The current Summer 2019 collection has a dominant red, white & blue color scheme that happens to be right on theme with this week’s July 4th celebration. When you take those colors, and mix in gingham print … Read More
By ELLEN LEWIS
Patriotism: It’s a loaded word now a day in the USA. And that’s unfortunate. Nonetheless, I have absolutely no doubt that when push comes to shove, Americans are all in. We honor our troops, respect the sacrifices and pay homage to their victories. This weekend we will celebrate a national holiday specifically named for those lost in service, Memorial Day. For our citizens, it’s the official beginning … Read More
You asked for pretty prints, Panache Swim delivers!
Following the season’s top trend of high-neck bikinis, Panache Swim introduces two new styles: Ayanna and Lani. (Appearing on their site soon!) Ayanna, show above, comes in a festival-ready blue multi pattern and is designed for great coverage and support. Multi-part, hidden underwire cup is fine mesh with angled and vertical seams and bra-sized for a perfect fit!
Lani’s aqua floral print … Read More
By ELLEN LEWIS
I’ve been wrestling with the concept of sustainability for months now. It’s somewhat of a conundrum for the Lingerie and Swimwear Industry. How do we reconcile the main objective of feel and fit friendly garments, softness as a mission, with the reality of the fabric technology required to accomplish this goal? There are solutions, but as Sharleen Ernster, the founder of the eco-friendly brand, We Are HAH … Read More
The 2019 Maison Lejaby Swimwear Collection is a perfect statement of the brand’s mission: clean, modern shapes that reflect an unapologetic bow to femininity and individuality. The bold colors and architectural designs melded with Lejaby’s heritage French attitude are a fresh approach to bathing suits meant for a contemporary woman. They don’t break the rules, but they certainly bend them to their ideal.
The SCULPT collection (pictured above) is one … Read More