Lingerie Briefs ~ by Ellen Lewis Lingerie Briefs ~ by Ellen Lewis

undergarments

BRIEF ALERT! Result Wear

November 3, 2011

This Week’s Intimate Discovery:  Understated Showroom showcases an  innovative new shaping collection

A few weeks ago, one of my favorite Industry colleagues, Melissa Silvetti, informed me that she had recently relinquished her responsibility as Sr. Buyer for the elegant Journelle Lingerie boutiques to start her own contemporary sales rep business.  Aptly named Understated Showroom, Melissa has chosen this venue to continue her search for emerging lingerie design talent whose unique perspectives bring a … Read More


Indulgence ~ Empreinte

October 24, 2011

I am not a chocolate snob.  Anyone who knows me knows about my compulsion for M & M’s.  In fact, when I was at Macy’s, my staff gave me a gumball machine filled with these mini treats, hoping that the penny requirement for satisfaction would control my obsession while I was pregnant with my son.  Frankly, I am surprised that I did not give birth to a chocolate covered peanut.  I still have to … Read More


BRIEF ALERT! Bettie Page

October 20, 2011

This Week’s Intimate Discovery:  Secrets In Lace reveals an Iconic Collection

For several years now I have been an admirer of the Secrets In Lace e-commerce site.  It’s not only that I am impressed with the clear merchandising message, but also the methodical approach to building a niche identity that owner, Dan Whitsett has achieved.  Founded as the go to site for authentic 100% nylon stockings, Secrets In Lace has expanded into a retro-haven … Read More


A Star Is Born ~ Curvy Kate

October 17, 2011

Time has a way of teaching us.  In my 20’s my definition of success was to have my picture on the cover of Time Magazine.  I wanted recognition and I equated it with fame.  The idea of being the center of attention in a room full of strangers was a lustful objective.  In my youthful naivety, I did not understand that true fortune was not born from noisy laurels, but rather from instructive council.  … Read More


BRIEF ALERT! Flirt Boutique

October 13, 2011

This Week’s Intimate Discovery:  Savvy Midwest Shop Zeros in on Soft Cup Bras

I had a great discussion with Jessica Gerard, owner of Flirt Boutique in St. Paul, Minnesota yesterday.  She emailed me to report the surge in her soft cup bra business.  She says that every new soft cup bra she receives “comes in and is gone”.  Sales of this category have escalated from 4 a month to 4 a week.  Flirt is … Read More


BRIEF ALERT! Red Daisy

October 6, 2011

This Week’s Intimate Discovery: An Inspirational Brand Debuts in the Intimate Active-wear.

My discovery of Red Daisy™, the nascent intimate active brand, is more than a mere coincidence during this month’s highlight on Breast Cancer.  This sophisticated sports collection, conceived by Phylise Sands in honor of both her sister and mother’s fight against this debilitating disease, is dedicated to funding research 365 days a year to this ongoing battle.  Launching at retail this … Read More


Give ~ Breast Cancer Awareness Month

October 3, 2011

One year ago this month, I lost my sister-in-law to Cancer.  I had an unlikely friendship with Celeste.   She lived a rural lifestyle in the Adirondack Mountains while I sought the global pulse generated by my NYC base. We steered through 35 years of family trials and tribulations together forming a filial bond. But when Celeste was 47, she was diagnosed with Breast Cancer and I was confronted with the potential of death.  I was … Read More


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