By ASI EFROS
If you like stories with fairy tale endings, you will love a tale about Zeelum. Once upon a time, there were two beautiful young princesses, Sarifka Jungreis and Miri Brecher, who built a one-of-a-kind company from nothing and lived happily ever after.
Co-founders of Zeelum – Sarifka Jungreis and Miri Brecher
The story begins at the onset of the 21st century in suburban New Jersey. … Read More
By ASI EFROS
Debs Corporation’s roots date back to the time of World War 1, when Ezzat Debs and Abdul Hadi Debs, the owners of a textile company in the Middle East, reached the coast of Japan for the first time.
Since then and for more than a centennial, Debs Corporation has carried on as a beacon of innovation and has become home to numerous sustainable textiles and cutting-edge … Read More
by ASI EFROS
Stylist – Jacci Jaye, Photographer – Joe DeAngelis
I’m excited to have spoken with an incredible NYC-based fashion stylist and designer, Jacci Jaye. In this must-watch “Intimate Talks” interview, Jacci shares details of her creative and entrepreneurial journey as well as gives invaluable tips on why fashion brands need a stylist on their photoshoot sets and how to become one.
… Read More“The stylist is
BY ASI EFROS
In our first “Intimate Talks” interview – How To Start Your Lingerie Business, Ilona Shariga outlined the main pillars of a successful lingerie startup. I’m excited to share with you our second conversation where she focuses on the nitty-gritty of the process.
Being a founder and CEO of the lingerie brand Ms Pomelo, which specializes in plus sizes, Ilona shares her own experiences and provides … Read More
BY ASI EFROS
Just as a wedding is a culmination of the love affair between two people, the new bridal collection, Victoria, is a pinnacle of Carol Coelho’s wedding-attire mastery. 
The collection was inspired by the Victorian era, which celebrated the romantic escapism and beauty of the female form in juxtaposition to the redundancy and mechanical nature of the industrial revolution.
In this six-style bridal vignette, each piece gleams with … Read More
By ASI EFROS
In this exclusive “Intimate Talks” interview, Moira Nelson shares her trademark secrets to designing a well-constructed bra as well as reveals the core values and philosophy of her holistic company Bra La Mode.
During my meeting with Moira Nelson at a famous Seventh Avenue Starbucks, I was struck by her unique perspective on intimate apparel design. As we discussed the intricacies of bra … Read More
By ASI EFROS
Taurat Hossain, a brilliant millennial who has quickly risen to become New York’s sought-after editorial fashion photographer, shares the ups and downs of his journey.
Originally from Queens NY, born to a single mother of four from Bangladesh, he was raised on the West Coast.
“I was always content with my life in Los Angeles. However, every time I visited New York, I was in love … Read More