Intimate Talks

REBIL Group Debuts an Eco-Responsible Replacement for Plastic ~ OLEAGO

March 18, 2020

By ASI EFROS

The treasure hunt is one of my favorite activities. But instead of deciphering ancient scripts in search of the submerged brigantines I roam the halls of the trade shows around the world looking for hidden gems. The Premiere Vision Expo in New York in January of 2020 presented some of the most exciting discoveries.

REBIL Group debuted a collection of packaging items they created using a groundbreaking material OLEAGO; derived from olive … Read More

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Asi Efros shares her interview series ‘Intimate Talks’ where she chats with lingerie industry professions for in-depth discussions on a variety of trade-related topics. She also writes about the materials used to create intimate apparel products which are constantly evolving. The need for technical innovation in fabrics and components is a challenge for lingerie and swimwear products because the demand for fit, function and design are critical to profitable development. This column explores the leaders in this field .

~ Asi Efros ~

Asi Efros is an intimate apparel expert, trend forecaster, and writer.

Within her 30-year career, she conceptualized, designed, developed, and brought to market collections for Ann Klein, Anna Sui, Betsey Johnson, Kensie, Laundry by Shelli Segal, and Psycho Bunny. Her expertise lies in activewear, loungewear, sleepwear, lingerie, and hosiery.

Asi is a founder and creative director of the made in NYC sustainable high-end lingerie brand: Ann Vogue.

She is also an editor with MintModa Trend Forecasting and a writer for The Lingerie Journal and Revealed by Curve Magazine.

A collective passion for bio-economy and sustainability inspired Ellen and Asi to join forces in 2020 at the Lingerie Briefs. The inspiration behind Asi’s column, Material Briefs, covers the latest innovations in science, technology, textiles and their application in the lingerie industry.