By ELLEN LEWIS
The comfort conversation has been a lingerie volume driver even before the Pandemic; escalating to full speed ahead as the world locked down. Women, seeking physical solace, turned their attention to bralettes and sports bras staving off a freefall in the intimate’s business. As we emerge from isolation, and begin to redirect our apparel preferences, a new bra design is taking root, a hybrid construction that combines … Read More
Feeling comfortable is one of the most (if not the most) important things when it comes to your lingerie. As something we wear all day, every day against our skin, investing in comfortable lingerie is a needs must. With working from home practices still in place, loungewear and multi-functional fashion pieces are prevalent now more than ever.
Cleo by Panache’s capsule collection for the SS21 season is a reflection … Read More
Springtime is for new beginnings, blossoming flowers and beautiful new additions for your lingerie wardrobe from Rosa Faia!
The feminine SS21 Fleur series in romantic lace has been reimagined in blush pink in styles 5653 Underwire and 5654 Wireless.
Rosa Faia Fleur underwire bra 5653 provides great support and perfect fit with the graphic, floral lace in blush pink and the soft crystal-colored charmeuse inner lining, that creates subtle … Read More
By ELLEN LEWIS
A few days ago, I was sculling through my Prima Donna Twist Spring 2021 notes and came upon this Efforia image, a very cool ‘twist’ on both the animal print and floral motifs that are fundamental to the lingerie business. The design is right in my wheelhouse: a juxtaposition of two opposing visuals that together form an entirely new effect. Using counterintuitive concepts seems apt for this … Read More
By HOLLY JACKSON
Like many innovations, The Dairy Fairy was born from personal experience. Emily Ironi was frustrated with the current nursing and pumping bra options 8 years ago and wanted something better when she had her daughter, so she set out to design her ideal bra. The Dairy Fairy was born and designed to offer feminine and beautiful bras that also incorporated both nursing and hands free pumping.
A … Read More
Spring is particularly poignant this year as the world emerges from its cocoon. Lise Charmel celebrates with a preview of their Desir en Floris and Folie de Fleur collections due in stores this May. Translated into English ‘the desire flowers’ and ‘wrapped in flowers’, this 17-piece lingerie bouquet is classic Lise Charmel artistry.
These exquisite floral designs evoke a field of wildflowers basking in summer’s light. Once again, the brand … Read More
By ASI EFROS
My interview with Vyra S. was the most unexpected and engaging discovery. It offers a highly revered opposing point of view, on a familiar product – hosiery. Both women and men, who wear hosiery, do so to feel empowered and confident, regardless of how they are being perceived by society. For many, wearing hosiery is a statement and a point of view.
… Read More“They desire to take full