By ELLEN LEWIS
If you have ever had the privilege of chatting with the inimitable Molly Hopkins, co-owner with Cynthia Decker of LiviRae in Kennesaw, Georgia, you would understand why their store profile is so compelling. LiviRae is an extension of these two women, a cornucopia of creativity and caring. It is a lingerie haven for women sized 28-56, A-O cups. Both Molly and Cynthia are paragons of positivity with … Read More
By HOLLY JACKSON
Mothers who have a smaller rib cage and/or bust frame often have difficulty finding the right bra during nursing and beyond. Naturally, all moms desire a nursing bra that fits well, is comfortable and pretty. For petite’s, it tends to be a challenge. The Little Bra Company has the solution for these women, and introduces the Mona Nursing Bra which is designed (and specially cut) for the … Read More
By Ellen Lewis
Helen Sanchez
Last July, we introduced the Evolution Concept Show in this column. Captained by Samantha Chang, this online market platform was created to provide a podium for brands caught in a Pandemic web of confinement. Launched in July with 50 participating companies, Evolution Concept Show, embarking this week on their second virtual market, now claims 80 members, a 60% increase of brands showcasing their new collections. … Read More
By ELLEN LEWIS
A few weeks ago, Sandra Jones, Lise Charmel’s North American Sales Director, and I were chatting about the brand’s new Fleurs de Nuit lingerie selection . We are often on a similar creative wavelength when discussing a collection so when she mentioned her recent visit to the Frida Kahlo exhibit at the de Young Museum in San Francisco, my art radar became completely engaged. In Mexico, Frida … Read More
Non-wire Clara Comfort soft bras from Anita are not only elegant and comfortable, their color choices have expanded to include the new neutral Crystal. Pretty detailing of a Semi-transparent, curved panel of double-layered voile around the neckline gives the collection a chic look.
There are two styles of the Clara soft bras; the 3-section, wirefree (5459) and wirefree seamless (5859). Both feature a light and airy aesthetic with a … Read More
Comfort Bras are at the forefront of what women desire these days, since we spend so much time at home. This trend is predicted to continue even once things get back to normal. Montelle has come up with yet another great offering, focusing on ultra comfort with excellent support for curvier figures.
The Spacer T-Shirt Bra offers nearly “braless” comfort with tons of support and breathability. It’s like being braless … Read More
Casual items such as lounge bras and stretch bodies reflect a versatile relaxed way of dressing that is becoming a mainstay in the modern workday wardrobe. With new technology that allowed Le Mystere to incorporate support, shaping and customization to an engineered knit bra, the time was right to include this on-trend style into their collection. Smooth Shape is a modern wireless comfort bra with stitch free technology, and a … Read More