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The World of LOU Lingerie

By ELLEN LEWIS

Absolu (32-38, B-DD)

I find it a bit charming that as a young woman, my friends nicknamed me Lou. I am fairly sure it had more to do with the abbreviation of my last name rather than comparing me to Lucienne Faller, the inspiration for the French lingerie brand LOU. I like the idea that my youthful passion for all things French, my affinity for art and … Read More


By ASI EFROSAurore Lingerie by Alexandra Di Nella as featured on Lingerie Briefs“The biggest joy in designing lingerie is to imagine what our customer will favor, how she will behave, what she may need. It means that we are always in the process of building a better future for her,” says Alexandra Di Nella, a creator behind Aurore Lingerie.Aurore Lingerie by Alexandra Di Nella as featured on Lingerie BriefsAurore’s philosophy stems from celebrating the woman and attending to her every mood. It has something awe-inspiring for everyone; Read More


Montelle Intimates introduces this Mauve Mist hue to their collections. Featured on Lingerie BriefsBrighter days are ahead… Montelle Intimates brings an early breath of spring with the introduction of this Mauve Mist hue to their collections.

Mauve Mist tends to be a more feminine option than blue lingerie and a more unusual option than pink lingerie. While it looks great on everyone, it’s especially wonderful on darker skin tones. Mauve Mist pieces will be released on March 15th.Montelle's Pure Plus Full Coverage T-shirt Bra in new Mauve Mist - featured on Lingerie BriefsMontelle has applied this hue … Read More


SORRY – CONTEST IS OVER!

Retail Shops – Win $1000* of lingerie!
Win $1000 of Maison Lejaby lingerie - featured on Lingerie BriefsUS Retailers simply enter contest by sharing why you ‘Love Maison Lejaby’!
TWO stores will be chosen to win TOP PRIZES…
An existing Maison Lejaby customer AND a store who isn’t yet a customer will both be awarded $1000* worth of lingerie specially chosen for their store! PLUS the first 25 entries will receive a special gift!
Hurry…

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By HOLLY JACKSON

Parfait Lingerie Mia Dot bralette as featured on Lingerie Briefs

It could be easy to bypass Valentine’s Day this year. After all, the pandemic lifestyle has certainly put comfort front and center. I suspect that I’ve been buying the same lingerie categories as everyone else: cute bras/ bralettes that double as t-shirt, yoga and sleep bras. But frankly, sometimes, it’s just plain fun to spice things up. In fact, current trends suggest that this is happening quite … Read More


Summer 21 - Empreinte's iconic Thalia range now includes a microfibre jacquard fabric version featured on Lingerie BriefsFor Summer 2021, Empreinte refocuses on what is essential, without forgetting the need for indulgence. The common thread throughout is a sensual, respectful, natural femininity which remains in keeping with our desire for softness and the joy of rediscovered freedom.

As always, Empreinte relies on its beautiful craftsmanship – as illustrated by the exclusively European, high-quality fabrics – to offer beautiful and long-lasting lingerie for every woman.

Revisited best sellers … Read More


By ELLEN LEWIS

 Monique Lhuiller X Hanky Panky bridal lingerie Collection as featured on Lingerie Briefs

Last Spring, pre-covid, when I learned that Hanky Panky and Monique Lhuillier were collaborating on a lingerie bridal collection, I was more than ready to write the story. But clearly the timing was off. Now, as the world emerges from its cocoon, I am pleased to showcase this partnership between two like-minded souls. It’s a perfect marriage. Yes, the affair was postponed until Spring 21, but it … Read More


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