By ELLEN LEWIS
Completely immersed in a total lockdown for almost 3 months, of course we re-directed our editorial calendar. Even though comfort was already the merchandising focus for Lingerie Briefs, cocooning was not high on my radar in February. Stating the obvious, that has changed, I believe possibly forever. In late April, I turned to Natori to reassess the caftan business for which they have long been renown. … Read More
Clo Intimo
I have had multiple conversations with specialty stores during this time during the Coronavirus lock-down. The out of the box initiatives they have launched to ignite their businesses are inspiring. The ability to rethink how to move forward has impacted us all. Attitudes are changing. New perspectives are emerging. This is exactly what we have tried to achieve with our two part ‘Still Life’ Lingerie Editorial. Stephanie Hynes, … Read More
With summer approaching fast, everyone is adjusting their wardrobes for the warmer temperature. It’s time for us to take a look at our bra-drobes to see what essential pieces we might be missing and how best to suit the diverse necklines of summer attire.
Take a look at some of Panache’s recommended essential styles:
Envy (shown above) – This full cup style is a bestseller. Known for its incredible comfort, … Read More
By ALISON CONNOLLY
Photographer @violainechapallaz, Makeup @liselottevansaarloos,
Styling @astridschilders for @janesvanity
Who are the designers or brands that stop you in your tracks while scrolling Instagram?
For me, it was recently Merle Noir. Or more specifically, it was the Hanako chemise (above) by the designer featured on (online boutique) Jane’s Vanity Instagram feed. It’s remarkable how exceptionally fine craftsmanship can capture your attention, even with just a fleeting … Read More
By ASI EFROS
Engineered lacy bralette and panty
Rushing through my first cup of coffee I was dialing a number in Frankfurt, Germany. I managed to contain my excitement when Gabriela Schellner, Textile Development and Technologies specialist with KARL MAYER, greeted me on the other end of the line.
I first heard about KARL MAYER and their revolutionary warp-knitting technology (WKT) at CurveNewYork in a presentation by Jos Berry, … Read More
For ultimate comfort, with exceptional quality and outstanding fit look no further than Rosa Faia’s best selling TWIN Collection! You’ll want to add one of these fabulous bras to your collection!
Both Rosa Faia bestselling Twin styles, 5490 underwire and 5493 non-wire soft bra, are made of soft microfiber fabric that creates a sleek look under your favorite tank top or T-shirt.
The pre-formed cups in both styles are … Read More
Samantha Chang
As an on-line platform, even though we at Lingerie Briefs are also experiencing the ramifications of this unprecedented situation, we have been lucky to have increased our readership. We wanted to offer the brands this outlet as they navigate through this inconceivable time warp in business. 26 brands responded to our offer. As a result, we are splitting this editorial into 2 parts, today and next Wednesday, June … Read More