Everyone’s favorite Clara collection introduces a new bra into the mix… Clara Sweetheart Molded. This new T-shirt bra is a welcome addition to the Clara collection, in a beautiful, sophisticated two-tone shade of navy and ivory. It’s the best of both worlds, smooth and pretty, yet functional and will work with variety of wardrobe options.
If you’re a fan of the beloved Panache Ardour T-shirt bra, you will surely … Read More
By ALISON CONNOLLY

Nightgown or wedding gown? Does it matter? Here at Lingerie Briefs we’ve discussed the fine line between lingerie and bridal design on several occasions, with their similarities being a heavy dose of femininity, the use of gorgeous laces, and their overall elegance. But there are some bridal designs that take the comparisons a step further; for instance corset detailing, slip dress silhouettes… Read More
Introducing Sweet Contour, Janira’s soft shaping shorts that help smooth thighs, flatten tummies and provide just a bit of butt lift if you so desire. Two versions of these bottom create a comfortable thinning effect. Microfiber fabric that moves smoothly over the body effortlessly. The Janira signature cotton gusset insures breathablity, softness and PH regulations . Seamless sides enhance a sleek look, while a hidden rear seam is engineered … Read More
Hearts, Roses, Kisses and Love collaborate in Hanky Panky’s new Playful Romance Collection. Perfectly giftable for Holiday 2019, these Valentine designs are a lingerie love potion showcasing the brands unequivocal quality and sassy ethos. Charming prints in sexy silhouettes, these styles are available in a range of sizes from XS-3X
Four Collections complete the story. Love Potion, featured above, reveals a cheeky street heart pattern on black lace and … Read More
By ELLEN LEWIS
As much as the retail and wholesale landscape has shifted in recent years, particularly with the tsunami of technology transforming the entire paradigm, there are some basic tenets of merchandising that I believe never change. It’s what I call the “It” item. When I see it, I know it. Once identified, exploiting its potential is imperative to maximize profit. The thrill of the kill outweighs the risk … Read More
Simone Perele’s perfect fitting lingerie just took new shape. The new permanent collection debuts a signature embroidery on sheer tulle that’s at once breathtaking, and effortlessly understated. It’s everything to love from the iconic brand: French lingerie that’s easy, everyday, and unapologetically stunning in every way. Meet the Nuance Collection.
The Nuance Sheer Plunge and matching Thong in limited edition color Good Mood. Available in 3 colors up to … Read More
By HOLLY JACKSON
I started putting up my holiday decorations this week, mostly as a rewarding for finishing up about 50% of the family gifts I committed to crafting by Christmas. I started with what I think of as the family tree corner. It’s filled with beautiful wooden dowel trees made by my father-in-law that are decorated with my grandparent’s leftover tiny Shiny Brite ornaments from the 1940’s (the whopping … Read More


