By ESTELLE PULESTON
I first came across Baserange when I was searching for a sheer bra made from cotton mesh (as a more sustainable alternative to synthetic meshes), and their Odea bra was one of only two options I could find. Although it’s a fairly recent discovery for me, the brand was founded back in 2012 when duo Marie-Louise Mogensen and Blandine Legait decided to create a line of what … Read More
Natori zeros in on sustainability with its iconic Feathers Contour bra. With these new lemon-lime and bluebell colors, 35% of the style is constructed in recycled components. Evolving this bra while maintaining the extraordinary popularity of its fit and fashion synergy, will continue with on-going deliveries. Feathers bestselling status, often cited as #1 in the USA, makes it the perfect focus for Natori’s initial sustainability spotlight. This is not an … Read More
By ESTELLE PULESTON
I’ve been known to describe a brand as “wearable art” on occasion, but never has the term been more applicable than it is to today’s spotlighted brand: Switzerland-based CZI. A swim and beachwear label by Sandra Czich and her twin sons, it’s based around offering exclusive, eye-catching prints which start out life as physical paintings.
Czich describes herself as a “self-taught artist who turned into a … Read More
By ELLEN LEWIS
Founder and Designer Jessica Krupa first launched Panty Promise™ at Curve in 2022 to quite a lot of buzz. The backstory and brand profile are impressive, as are her credentials, but, when it comes to a new product, I like to wait for feedback. Revolutionary concepts are intriguing, but the operational nuts and bolts as well as consumer reactions make all the difference. One year later, I … Read More
By ESTELLE PULESTON
Launched in 2017 by Parisian designer Laure Stromboni, Lorette is a lingerie brand on a mission to create art, community, and the freedom and confidence that comes with self-expression.
Finding the existing lingerie industry to be somewhat lacking in creativity and often hypersexualized, Stromboni wanted to create a line of intimates that “evoke a sensation, an experience rather than dictating how sexy you should feel”.
It … Read More
By Ellen Lewis
The Falke brand continues to be a North Star in innovation, always striving for excellence in every initiative on which they embark. I for one am addicted to the comfort and quality of their socks. Certainly, I have written about them before. Like underwear that exceeds fit and function expectations they do the deed without ever making their presence known. The fact that these styles also … Read More
By TINA WILSON
“They don’t care!” The topic was sustainability. That was the response that received unanimous nods of approval from everyone in the room during a recent meeting with a group of people prominent in the intimate apparel industry. To some degree I’m afraid that it’s true. I don’t believe that most customers base their purchases on how ethical and sustainable a brand is, especially with recent inflation driving … Read More