Sustainability

By ASI EFROS

Rebil group leads on developing replacing plastic with OLEAGO as featured on Lingerie Briefss

The treasure hunt is one of my favorite activities. But instead of deciphering ancient scripts in search of the submerged brigantines I roam the halls of the trade shows around the world looking for hidden gems. The Premiere Vision Expo in New York in January of 2020 presented some of the most exciting discoveries.

REBIL Group debuted a collection of packaging items they created using a groundbreaking material OLEAGO; derived from olive pits, it’s an eco-responsible alternative to plastic.

The enthusiasm of the Senior Sales Manager of Turkey-based REBIL Group, Ugur Aycin, was contagious.Read More


Say Yes to This ~ NOO

By ALISON CONNOLLY

NOO, a sustainable brand featured on Lingerie Briefs

NOO is a French brand that specializes in lingerie, swimwear, activewear and ready-to-wear, but for purposes of this Gallery, we’re focusing on the intimate(s) side of their business.

In keeping with the theme of sustainability (a new blog category we recently launched at Lingerie Briefs), sharing the story of NOO is something we had to say YES to!  Co-founded by two young women, Anaïs and Elissa, NOO is a company that has a very clear commitment to sustainable fashion.  Most of their materials are re-used (sometimes you’ll see fabrics from older collections show up), many of their lingerie fabrics are produced from recycled fibers, while some of their swimwear ranges are made from 100% green Eco-Wave fabric (made from waste recovered from the Mediterranean). … Read More


By ELLEN LEWIS

photo by Ellen Lewis for Lingerie BriefsToday, Lingerie Briefs is launching a Sustainability column featuring brands and retailers who get the message and are focusing on finding solutions. Our intent is to recognize efforts being made within the Intimate Apparel industry to confront this cataclysm that threatens our planet. In this pursuit, it is clear education is the key. On a personal level, although I was raised with respect for my environment, I was completely ignorant of the impact of me or my ancestor’s behavior on our futurephoto of whale watching by Ellen Lewis for Lingerie BriefsI have been curating information from a plethora of sources, mostly dedicated to the entire Apparel industry.… Read More


By HOLLY JACKSON

K+1% Period panties as featured on Lingerie Briefs

Period panties are one of those things that don’t come up much when discussing fashionable lingerie – for good reasons! While I love that they exist and am a big believer in the tech behind them, the best you can say about most of them in terms of visual design is that they look like a regular pair of black cotton panties. K + 1% was part of the recent Curve NYC show and has forever changed my mind about what period panties can look and feel like.… Read More


By ELLEN LEWIS

Skin sustainable lingerie as featured on Lingerie BriefsSkin

Much of what we saw at Curve Expo in New York replicates trends shown in Paris. But the dichotomy of emphasis between the USA and Paris shows indicate clear differences in the cultural priorities that guide these markets. However, one emphasis that proved universal is sustainability. Without exception this topic dominated both venues and brands that are taking the cause to heart found traction from buyers. Sustainability has a multi-faceted profile. (More about this topic next week). Suffice it to say that elements of this issue surfaced constantly.… Read More


By HOLLY JACKSON

The Underargument: sustainable feminism, as featured on Lingerie Briefs

There are days when I feel like most of the women I know are anxious. It’s everywhere, even at the Curve show in NYC where several of us discussed various forms of eco-anxiety and the stress that comes from running a business as a woman. Many of us battle various forms of anxiety on a weekly or daily basis and find nothing but platitudes in response.

The Underargument: sustainable feminism, as featured on Lingerie Briefs

The Underargument is a brand that is in some ways more about the message than about the lingerie.… Read More


By ELLEN LEWIS

Aubade at Salon International de la Lingerie featuring artist Hang Wei as seen on Lingerie BriefsAubade

Last week, post Paris shows, I recapped my impressions of Interfilière , which focuses on color, prints, materials and major messages that will affect Intimate Apparel design in the future. The exposition takes us into the 2021 design timeline. Today, I zero in on the Salon International de la Lingerie, which runs in tandem with Interfilière and targets actual product ready for the AW 2020 retail season. These two Fairs precede the NY Curve show which we will review in the next few weeks.… Read More


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