By ELLEN LEWIS
I am in awe of the Calida brand, their message, and their incredible merchandising platform. Ever since I first highlighted the The Cradle to Cradle Certified™ I Love Nature t-shirts in 2018, I have become more and more enamored of the superior sustainable programs that the company supports. Calida is an iconic brand, 80 years young, a mainstay of many intimate apparel retailers worldwide. Full … Read More
By ALISON CONNOLLY
The Ruban Noir SS20 collection, with its minimalist innovative style, looks like it came to us from the future. Well, the future with a bit of 90’s inspiration mixed-in, as you can see from a selection of vests, crop tops and biker shorts. But with its sleek no-frills silhouettes, metallic lame accents and graphic color contrast elements, we are undoubtedly seeing a brand that represents a modern … Read More
You may remember that Emma Harris gave a sneak preview of the first of her AW20 lines in March – then Covid 19 hit. The British luxury lingerie and loungewear designer, who has her own atelier based in Ilkeston, Derbyshire, responded to the crisis by promptly turning her hand to producing much needed scrubs for Britain’s NHS.
She also found time to launch a Lockdown Loungewear collection, Anais, designed … Read More
By ELLEN LEWIS
Timing is everything and no statement could be more prescient apropos Triumph Lingerie and their new Fit Smart Bra. Launched early 2020 on the cusp of Covid 19, it is a revolutionary wire free design that adapts instantly to a woman’s breast shape and promises ultimate comfort all day long. Wire free bras have been surging in the Intimate world, even before the ‘work from home’ … Read More
By HOLLY JACKSON
I picked up embroidery as a serious hobby several years ago, so the minute I stepped into the Louisa Bracq booth at Curve I knew that I was experiencing this craft in a different way. Embroidery has always been a critical element of lingerie design, but the embroidery at the foundation of the Louisa Bracq brand is unique. It is the epicenter of their DNA. It is … Read More
By ELLEN LEWIS
It was quite serendipitous that, during a Curve seminar last February, I found myself sitting next to Suzanne Macbale, founder, and designer of the nascent LoveSuze brand. Some years back Suzanne and I had collaborated when she was a V.P. at Victoria’s Secret and I was positioned at one of VS’s sourcing arms. An extremely talented designer of playful, sexy lingerie and trained in the highly technical … Read More
By ELLEN LEWIS
“The customer is always right”. This slogan has been the driving force behind good retailing since commerce began. Back in the 70’s, at the onset of my career with Federated Department stores, it meant, primarily, take back anything the customer tries to return, no matter how noxious. Today, responding to the customer, requires a much greater focus, a deep dive into analytics that scan the globe for … Read More