By Ellen Lewis

Helen Sanchez at Evolution Concepts Show as featured on Lingerie BriefsHelen Sanchez

Last July, we introduced the Evolution Concept Show in this column. Captained by Samantha Chang, this online market platform was created to provide a podium for brands caught in a Pandemic web of confinement. Launched in July with 50 participating companies, Evolution Concept Show, embarking this week on their second virtual market, now claims 80 members, a 60% increase of brands showcasing their new collections. … Read More


By ELLEN LEWIS

Lise Charmel Fleurs de Nuit Collection inspired by Frieda Kahlo as featured on Lingerie Briefs

A few weeks ago, Sandra Jones, Lise Charmel’s North American Sales Director, and I were chatting about the brand’s new Fleurs de Nuit lingerie selection . We are often on a similar creative wavelength when discussing a collection so when she mentioned her recent visit to the Frida Kahlo exhibit at the de Young Museum in San Francisco, my art radar became completely engaged. In Mexico, Frida … Read More


By ASI EFROS

Alexandre Gijon, a founder of STUDIO ESTAMPA

Alexandre Gijon, a founder of STUDIO ESTAMPA, catches the viewers off guard with the sheer genius and magnetism of his print collections. His graphic philosophy stretches beyond print and textile design while adding another dimension to his work.

“I strive to design patterns that are unexpected, colorful, and unique. Today everything looks the same, so I think ten times before designing a simple rose floral print,” … Read More


By ELLEN LEWIS

Wacoal best-selling Underwire sports bra to H cup as featured on Lingerie Briefs

January has always been a time to take stock, make resolutions and move forward. This year, more than most, marks a particularly prescient transition in the United States. Besides the flicker of light as the Covid 19 vaccine begins its journey through the masses, today is the inauguration of a new government in America. Change is coming. Rest assured, I am not making a political statement. I … Read More


Maison Lejaby Nufit Gardin Collection as featured on Lingerie Briefs soft cup bra and brief

Maison Lejaby’s  Nufit Garden collection  delivered recently for Spring 21, is a subtle floral print offered in 5 iconic Nufit bra and panty shapes and combined with 4 easy lounge styles. These pieces integrate effortlessly with the fashion story delivering this season from Lejaby’s Sin and Daphne collections. As we continue to cultivate our inventories to accommodate today’s merchandising demands, the Nufit Garden capsule coordinated with the Sin and Daphne … Read More


By ELLEN LEWIS

Pluto Luxury loungewear in Italian fleece as featured on Lingerie Briefs

I know my compadres in the United States are going to give me side eye when I tell you in this post that it’s quite cool here in Los Cabos, especially at night, I know it’s freezing in the Northeast, but for me, this is a new experience in Mexico. Even though I have had a home here since 2012, I have never been here in January … Read More


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