By ELLEN LEWIS
I have been following LOU Lingerie ever since we launched our site in 2009. The brand has always personified my ideal of women’s lingerie, particularly French lingerie. After all, the Lingerie Briefs byline is ‘Lingerie is the poetry in a woman’s wardrobe’.
LOU is all about graphics, an architectural vision wrought feminine. These are intimate statements informed by the woman who wears them, classy, chic, sensual and … Read More
I was recently introduced to the Lejaby Inspire collection, Maison Lejaby’s new brand initiative that launched this fall in Europe. English speaker that I am, I assumed, especially after viewing the product, that the label meant Inspire, as in to influence, arouse, affect. But I was wrong. In French, the word inspire means breathe.
It makes a lot of sense. The entire collection, coming to America for Spring 2021, is … Read More
By ELLEN LEWIS
I’ve been wrestling with how to write today’s ‘Brief’ highlighting Natori’s Cheetah print. You would be surprised at how difficult it is to get a point across in under 300 words. Plus, I am not one to repeat myself and yet, just a little more than a year ago, I showcased Natori’s sleepwear safari in a post called “I Am Woman, Hear Me Roar”. I was focused … Read More
The Little Bra Company is spreading cheer to all petites this holiday season! With more than 21 sizes starting at a 28A, this brand offers you the most customized fit for your smaller body type and smaller bustline. The above gorgeous, festive styles, (from bottom to top) include the Arielle, Christina and Gillian lace bras.
Arielle This elegant push-up, has removable padding, deep-plunge with all-over lace and convertible straps. It’s … Read More
What if your stunning French bra was also completely seamless and soft? That’s exactly what Simone Perele set out to do with their new collection Comete, which launches this month. It’s the collection of our dreams: everyday lace that moves with you, disappears under clothing, styles that support up to H cup and multi-way straps. Versatile, effortless and totally chic. (above is Comete Demi and Tanga)
The Comete Sheer Demi… Read More
By ELLEN LEWIS
It was several years ago that I was first introduced to the Louisa Bracq brand at Curve New York. In a small booth they were assessing the North American market opportunity for their eponymous lingerie brand that launched in Europe in 2007. This family owned embroidery workshop, based in France, had been supplying exquisite embroideries to some of the best-known luxury lingerie brands since 1938. Recognized for … Read More
By ELLEN LEWIS
I’ve been snooping around the Men’s Lingerie market for several seasons now, but have resisted covering it with the exception of some cool underwear because, well, frankly married to a flannel shirt kind of man, it’s never been on my personal radar. However, I sense a sea change in the market, an interest in men’s nightwear that goes beyond the European recognition of the inherent value of … Read More