Parisians are not well prepared for snowstorms. The airport is closed down and the EuroRail was stopped for 2 hours for those en route from London. The streets are still coated with an icy mush: plows and shovels probably don’t go with the French aesthetic. This wintry weather is very auspicious. How coincidental that the major theme of this year’s Salon De Lingerie is “Ice Land”, the main message at the Fall 2013 Trend Forum.… Read More
By Aimee Guthinger
Did you know that it makes little difference whether you are always the bridesmaid or if this time, the bride? There are four essential bra categories that every woman should have in her wardrobe! Each addresses a particular fashion need in her busy day. And while there are many more than four styles from which to choose, there are specific bras, that a newlywed, or for that matter, any stylish woman, should … Read More
By Morgan O’Neill
Geoffrey Chaucer is widely considered the father of English literature and to the scholarly minded he is considered the greatest poet of the Middle Ages. No, I do not mean that his poetry appeals to people ages 40 to 60, sort of like people aging out of the rock and roll era at about 30, to soft rock at 40 and elevator music just before they cart you away to the old … Read More
By Aimee Guthinger
So it would seem, like every other woman (and likely a lot of men) in the world right now, I am reading Fifty Shades of Grey. I started the trilogy as a homework assignment because of the impact the series appears to be having on pop culture, as well as retail sales in a number of realms. However, it was not until hearing from a friend that an 86 year old … Read More
by Richard Vincente
Lingerie and pornography make strangely uncomfortable bedfellows.
You might expect the two industries would be as close as kissing cousins, since they’re often selling the same thing — human arousal — to the same people. The opportunities for cross-promotion should be endless.
But you won’t find La Senza product placements in your favorite Ron Jeremy flick or Hanky Panky ads on the hotel room adult channel. Most reputable fashion lingerie brands don’t … Read More
January 21, 2012
First day at the Salon De Lingerie and I did my usual rounds of the major bra companies, cruised the entire exposition, and attended the trend conferences, mostly to get an initial overview. 
One thing is for sure, no show is quite as quintessentially French as this one. And nothing says French Lingerie with “Ooh La La” flair quite like the saucy Aubade brand, sexy Maison Close or the classic Parisian corsetiѐre, … Read More
For Lingerie Brands, It Might Be Confusion
by Richard Vincente ~
A not-so-funny thing happened last year when HOTmilk, the trendy New Zealand maternity label, was getting ready to launch its new men’s underwear brand, Milkman: someone beat them to market with a similar product, brand name and edgy sales pitch.
To make matters worse, the interloper was another Kiwi label, an upstart indie called Milk Underwear. Their debut just a few … Read More