By Ellen Lewis

Helen Masters editor of London Briefs on Lingerie BriefsIn her Audio Briefs column yesterday, Deedee Crosland interviewed Helen Masters, owner of Pudding Lingerie, a British based consultancy service focused on intimate retailers and brands. Helen’s career spans many years in the Lingerie business including an 8 year ownership of an award winning boutique in which she was renowned for her bra fitting expertise.  You can learn more about Helen’s extensive lingerie industry credentials on the … Read More


by DEEDEE CROSLAND ~ Audio BriefsInterview with Helen Masters of Pudding Lingerie Consulting as seen on Lingerie BriefsI recently had the pleasure of chatting with Helen Masters, the owner and creator of Pudding Training and Consulting, located in Windsor, England. Pudding is a multi-platform lingerie consultancy firm that caters to retailers, brands and industry insiders all over the world.  On this podcast you’ll hear how Helen transitioned from owning her highly successful, award winning lingerie boutique (Pudding) to establishing … Read More


A fashion editorial series by Stephanie Hynes & Lingerie Briefs

Exclusive images of the Rya Collection photographed by Stephanie Hynes on Lingerie Briefs

Recently, photographer Stephanie Hynes was commissioned by the lovely Flora Backer, founder and creative head of the Rya Collection to shoot her spring 2019 Look Book. Perfect timing as far as I am concerned; we are on the cusp of the 2018 bridal season and fresh from last weekend’s royal wedding obsessiveness. Flora, who launched her new brand at retail … Read More


By HOLLY JACKSON

Ewa Michalak bras for larger busted women on Lingerie Briefs

Years ago Ewa Michalak bras exploded onto the North American lingerie scene through private Facebook communities populated by full-busted lingerie lovers. It was the wild west of bra buying. Group members shared sizing advice and posted purchases. The few members who spoke both Polish and English translated customer service emails and helped compose replies in Polish, allowing purchases to be smoother. Since returning bras to Poland was … Read More


By ALISON CONNOLLY

Andres Sarda Fashion Swimwear on Lingerie Briefs

Somebody at Andres Sarda must have been listening to Olivia Newton-John’s “Physical” on repeat while creating this runway collection.  Inspired by all things 1980s, the Spring/Summer 2018 swim collection was heavily styled with legwarmers, shoulder pads, Robert Palmer-esque models (remember “Simply Irresistible”?), and bold colors.  If you’re able to look beyond the eye-catching details that make this runway show as period-specific as it was, you will see … Read More


By ELLEN LEWIS

When a star in any industry rises to the top of their trade, you often will see them on the Red Carpet. They are lauded for excellence in performance and recognized among their peers for superior skills. I started thinking about this several weeks back while reading Charles Dickens classic novel, David Copperfield. Dickens gained notoriety during his life time for his beautifully configured prose. Dickens was … Read More


By ELLEN LEWIS

Palanquera with bowl of fruit

I love evaluating product with Claudia Ochoa, founder and creative director of the CLO Intimo brand. Every time we chat, she has a story to tell; her catalyst for a new collection of intimates. What appeals to me in these tales is how Claudia celebrates the Columbian culture and the women who inspired it. I have written several blogs about this since I discovered the brand some … Read More


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