Rya Collection by Flora Backer on Lingerie Briefs

This week I had a WOW market day. My friend and colleague Flora Backer (aka founder of Flora Nikrooz) invited me to preview her new brand, the Rya Collection, before she launches next week at Curve NY.  The styles are all Flora at her creative best. She has ventured forth on her own because as she explained to me, she wanted total freedom to create out of the box … Read More


By ALI CUDBY

I’m addicted to this song by Grace. It’s not a new song, in fact, it’s a remix of the classic by Lesley Gore, “You Don’t Own Me.”

Don’t tell me what to say,

And don’t tell me what to do.

Just let me be myself

That’s all I ask of you.

Wherever you look, women are sharing that message.

When I had my first transformational fitting in … Read More


By KIMBERLY BERGER (Lions Lair Boutique)

Surf Expo 2017 on Lingerie Briefs

Although swimwear isn’t on most people’s minds in the middle of January, that’s exactly what I was thinking about when I attended the Surf Expo in Orlando, Florida last week. The trade show that caters to the Surf industry is attended by a variety of swimwear manufacturers and they were eager to unveil the latest styles delivering March and into the summer months.

Nanette Lepore high neck swimsuits on Lingerie BriefsNanette Read More


By ALSION CONNOLLY

Chantal Thomass Lingerie Campaign on Lingerie Briefs

If there’s any lingerie designer that understands the value of pulling out all the stops for a seasonal campaign, it’s Chantal Thomass!  For as long as I can recall (perhaps the last 10 years?), the eponymous French lingerie brand has teamed with the incomparable Ellen von Unwerth to create its editorial campaigns.  Each year, new collections are presented in full glamour with often coquettish, whimsical images.  … Read More


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