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skarlett blue

Skarlett Blue Launches the Plié Bralette

June 2, 2021

Skarlett Blue Plie Bralette as featured on Lingerie Briefs

Influenced by the functionality and flexibility required in ballet workwear, Skarlett Blue launches the Plie performance bralette. Constructed in an ultra-breathable Coolmax™ and Lycra™ Spandex fabric, this style is a perfect solution for low impact sports, wardrobe layers or simple loungewear. The seamless 2-ply front combined with the over the head feature creates soft supple support for sizes XS-L. Convertible fully adjustable straps, a flat one inch under band and the absence of padding … Read More


Skarlett Blue Dreamer Ribbed Collection

December 15, 2020

Skarlett Blue Dreamer Ribbed Bodysuit as featured on Lingerie Briefs

Skarlett Blue’s venture into the loungewear market last year was not only smart merchandising it was unexpectedly clairvoyant. Although the category was growing in the Intimate Apparel market, one could not have known how a worldwide pandemic would forever change consumer priorities. Now, the brand’s focus on the category is more than farsighted, it’s good business. The current Dreamer Collection proves the point. Completely compliant with its customer profile, Skarlett Blue has developed two contemporary … Read More


Skarlett Blue Enters the Spotlight

November 10, 2020

By ELLEN LEWIS

Today, we are very pleased to welcome Skarlett Blue Lingerie to our Partner Spotlight. Launched 5 years ago, this brand deserves kudos for its smart immersion into the Intimate Apparel market. It goes without saying that the Dana-Co development and production process anchoring the Skarlett Blue platform has contributed to the outstanding design and fit inherent in each style. But what appeals most to my merchandising psyche is how systematically they have … Read More


Ease Back In ~ Skarlett Blue

May 7, 2020

By ELLEN LEWIS

Skarlett Blue Innocent Collection as featured on Lingerie Briefs

I think it is particularly prescient to focus today on Skarlett Blue’s new Innocent collection. Originally planning this blog for an April publication, it was, obviously apparent to me, that delayed deliveries, closed stores, and malleable moods required a change of direction. But, having chatted recently with a multitude of specialty lingerie stores, coupled with slow re-openings across the country, timing now seems more realistic. One fact that has surfaced is the … Read More


Brand Building ~ Skarlett Blue

August 9, 2019

By ELLEN LEWIS

Skarlett Blue Siren Bra as featured on Lingerie BriefsSiren

I might be dating myself, but I still believe that building a brand requires three simple edicts: Slow and Easy, Stay in Your Lane and Superior Product Value. You can market the brand message in all the innovative channels available today, mainly social media saturation and that approach can work for a while. However, charisma fades if there’s no substance behind it. That takes time, focus and character.  That’s why; I … Read More


Sassy, Sexy, Savvy ~ Skarlett Blue

November 28, 2017

By ELLEN LEWIS

Skarlett Blue Minx balconettr bra and Goddess chikini thong on Lingerie BriefsSome years ago, while working for an international company who was considered expert in the design and development of casual sleep and loungewear, I was asked by the owner to research the potential of entering the bra business. Why? Because at the time we functioned as a sourcing arm for Victoria Secret’s robe and PJ categories. In fact, overseeing this process was my primary responsibility.  My boss was exploring the possibility of … Read More


Lingerie Rising ~ Skarlett Blue

November 4, 2016

honey-multi-way-t-shirt-bra-1731105-in-black-honey-girl-short-1756105-in-black on Lingerie Briefs

The essence of Lingerie Briefs is to provide lingerie insight via poetic moments in my life. There are days when I write this blog that I am flooded with thoughts. Something within my focus ignites an idea and I am off. Experience and vision combine and the deed is done, sometimes within minutes. This, however, is not always the case.  Today is one of those days. And now, when the site’s reach has grown exponentially, … Read More


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