By ELLEN LEWIS
Today, Lingerie Briefs is launching a Sustainability column featuring brands and retailers who get the message and are focusing on finding solutions. Our intent is to recognize efforts being made within the Intimate Apparel industry to confront this cataclysm that threatens our planet. In this pursuit, it is clear education is the key. On a personal level, although I was raised with respect for my environment, I was completely ignorant of the … Read More
By HOLLY JACKSON
There are days when I feel like most of the women I know are anxious. It’s everywhere, even at the Curve show in NYC where several of us discussed various forms of eco-anxiety and the stress that comes from running a business as a woman. Many of us battle various forms of anxiety on a weekly or daily basis and find nothing but platitudes in response.
The Underargument is a brand that … Read More
By ELLEN LEWIS
I’ve been wrestling with the concept of sustainability for months now. It’s somewhat of a conundrum for the Lingerie and Swimwear Industry. How do we reconcile the main objective of feel and fit friendly garments, softness as a mission, with the reality of the fabric technology required to accomplish this goal? There are solutions, but as Sharleen Ernster, the founder of the eco-friendly brand, We Are HAH told me during a conversation … Read More
By ELLEN LEWIS
As a sportswear buyer in the late 1970’s I have keen memories of the signature Calvin Klein t-shirt that mainstreamed this legendary designer’s collections. This $11.00 style anchored my department’s sales. The cotton t-shirt was immortalized by James Dean and Marlon Brando in the 1950’s when the actors, wearing basic white, made them larger than life on the Hollywood screen and they became a fashion icon. Flash forward to 2018, this essential … Read More
By ELLEN LEWIS
For any of you who read my last blog on Sustainability, you know that this subject has occupied my thoughts for a while now. What concerns me with the new awareness of this issue is the marketers who hawk the concept for the mere sake of sale’s promotion. That is why, in this series of blogs, I feel compelled to highlight brands that have made this a mission from day one. … Read More
Living in Mexico obviously as its plus side: I am cut off from the sound of our never ending multimedia noise stream. I can’t understand the language well enough to read or listen to the local news. The weather is spectacular; the people warm and selfless. I could go on. But the reality is that we are in a second world country. A walk in the desert yields garbage thrown there with no real consequence. … Read More
What sets the Leonisa Swimwear Collection apart? The combination of fit, flair and function. This season the brand launches a stunning assortment of bathing suits that deliver the shaping power for which Leonisa is renowned. Each piece offers hi-tech details camouflaged by innovative design details. For example, the multi-way swimsuit can be morphed from a skirted style into an asymmetrically draped silhouette. Further it transforms into a belted alternative that accentuates the waist. It’s a … Read More