Lingerie Briefs ~ by Ellen Lewis Lingerie Briefs ~ by Ellen Lewis

Art Form ~ Dollhouse Bettie

June 16, 2015

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The Art Nouveau movement was unique. It’s influence permeated every aspect of contemporary culture in its day: architecture, jewelry, ceramics, sculpture, furniature, lighting, graphics; just to name a few. Combining flowing designs with organic forms and geometric contours, this prolific period changed the face of art history. Seeking to elevate decorative art to fine design, excellence in workmanship was a priority. It was a visual gamechanger and became the precursor of the Modern Art … Read More


Tried, True & New ~ Natori Pure Allure

June 12, 2015

There are certain bras that have their day in the sun and then there are those that are forever remembered for their impact on the lingerie industry. In the process of writing a piece on the curvy business for the July issue of Creations, I asked Dan Koch, owner of the iconic Town Shop in NYC the following question: “Dan, in your opinion, what was the best selling bra in America in the 1970’s and … Read More


Introducing Ivette Bridal to the Lingerie Briefs Spotlight

June 10, 2015

ivette330x431xportada1402aWe are particularly pleased to announce that Ivette Bridal, the Spanish based wedding lingerie company has joined our Lingerie Briefs Spotlight partnership. I was introduced to this luxury brand last fall when the Valens group showed me this beautiful product. Designed and produced in Ivette’s Spanish atelier and constructed with the finest European materials, each piece is an intimate treasure. We believe that they fit seamlessly into our Spotlight venue where elegant brands with … Read More


Petite Empowerment ~ The Little Bra Company

June 9, 2015

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I’ve been doing a lot of writing lately about the surge in curvy and plus size intimates, and I will continue this trend, because frankly, a great deal of the innovation in the market is surfacing from this venue. But today, I want to focus on another consumer need, currently neglected by the fast volume business predators unwilling to nurture and savor a very important niche in the Lingerie business, the small busted woman.  What … Read More


Bridal Shower By Betsey Johnson

June 8, 2015

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I always thought my daughters might want to be married in a Betsey Johnson dress, obsessed as they were as teenagers with her clothes. Not sure that would be their wedding attire choice today, but I have no doubt that a bridal shower themed by Betsey would be very interesting. Imagine a pink afternoon tea party decked in flowers, balloons and any shower gift of Betsey Johnson’s Lingerie. Creative fantasy abounds. She might almost … Read More


Hear Her Roar ~ Goddess Lingerie

June 5, 2015

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I am researching an article now for the July issue of Creations Magazine. The theme: the rising tide of the Curvy market and the potential of the emerging Plus size category in Intimate Apparel. The subject choice is close to my heart, but more about that later. What lassoed my attention is the constant noise in the media. Unafraid to say anything that comes to mind, the conversation about what makes a woman attractive … Read More


Deep Diving With Commando® Swim

June 4, 2015

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Diving is a big sport down here in Cabo San Lucas.  I for one, have a whole hearted respect for the ocean, but going down that deep searching for the unknown evokes a feeling somewhat like the worry I had as a child, afraid to look under the bed after dark. Snorkeling is about as far under as I intend to go. True the rewards can be spellbinding, but I am staying near the surface. … Read More


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