Bridal Undervention

By Aimee Guthinger

People undergo interventions for a wide range of reasons.  And often, that action promotes positive change.  Lately, I have been considering the idea of an under-intervention, an “undervention” for brides. Or, for that matter, for all of the women who visit our store.

There is a subtle irony in the idea that those hidden undergarments so important to our overall look often reveal more about us than we might think. Remember the infamous panty line from an under garment intended to smooth and contour, that inadvertently cries out for the wrong kind of attention when it is sized improperly or fit inappropriately for one’s body shape? It can be embarrassing, if not humbling. Thus, an “undervention” especially for a bride to be has the power to set the mood and tone for a positive and uplifting transition with little or no risk for exposure which might be … ...Read more


No one does dramatic romance quite like Leo Tolstoy.  Yesterday I went to see the cinematic version of his literary masterpiece, Anna Karenina, hailed by his peers as a “flawless work of art”.   I read this book when I was 19 and pining for a boyfriend who was always elusive.  Caught up in the moment, I imagined myself the next great American novelist whose emotional theatrics would also stun the world. Neither of these relationships worked out as planned, but watching the movie last night plush with devotion and possessive desire, I was reminded of the intense passion that steers obsessive love.  Set in 19th century aristocratic Russia this version of the film reveals the world as a stage in which we are all players in the art of persuasion.

No Lingerie better embodies the essence of Anna Karenina’s beauty, noblesse and ardor than the British based Jane Woolrich...Read more


They say that “what goes around comes around” and although it may sound a bit cliché, I happen to agree.  When I started this blog in 2009, one of my very first articles focused on the way Betsey Johnson had reincarnated tricot knit fabric from the traditional generic mainstay of my mother’s generation into flirty silhouettes that definitely appeal to my daughter’s sense of style. Reinvention has always informed fashion design, but the true sign of a product’s excellence is its ability to endure.  That happens when a brand recognizes its accomplishment and manages to take it to a whole other level of viability.  This is exactly what Betsey Johnson has achieved.  Their continued effort to build the tricot babydoll category into a pretty, sassy and sexy signature has helped make this business their own.  Adding sizes, XS – 2X and additional colors to bestselling silhouettes like the 73248 babydoll … ...Read more


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