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 EUROJERSEY – 2023 Swimwear Collection of Sensitive® Fabrics

October 18, 2021

By ASI EFROS

Eurojersey Sensitive fabrics and textile trends as featured on Lingerie BriefsSensitive® Fabrics – Freedom Trend Swimwear 2023 

Founded in 1960, Eurojersey has quickly established itself in the sector of sustainable Italian-made warp-knitted fabrics. Its latest innovation, the patented range of Sensitive® Fabrics produces smart textiles that are in high demand among major intimate apparel and swimwear brands.

Eurojersey Sensitive fabrics and textile trends as featured on Lingerie BriefsSensitive® Fabrics – Freedom Trend Swimwear 2023 

Ever since 2007, Eurojersey has been a beacon in the movement of reducing the environmental impact of its … Read More


Posture Wings™ – Bra That Improves Women’s Health

October 4, 2021

By ASI EFROSPosture Wings innovative bra as featured on Lingerie Briefs

Meet Mary Fenske, who is among FemTech & HealthTech’s top 100 inventors and CEO of Posture Wings™, a patented bra concept that revolutionizes the methodology and purpose of bra design and construction. 

Posture Wings innovative bra as featured on Lingerie Briefs

I’m excited and honored for the opportunity to present this interview with Mary Fenske, which highlights her unique point of view and extensive knowledge of women’s physiology, health, and wellbeing as well as the history and evolution of … Read More


Embrago – Bra-Free Clothing For Women With Full Busts

September 17, 2021

By ASI EFROS

Embrago - Bra-Free Clothing For Women With Full Busts - featured on Lingerie BriefsKaren Poirier in Embrago™ Ultimate Dress – Princess Version

Embrago™ introduces a conceptually new hybridized way of dressing that doesn’t involve a bra. What drives the design and construction of the brand is an uncompromising commitment to three pillars: SUPPORT + COMFORT + STYLE, all at once and specifically designed for women with fuller busts.

Karen Poirier in Embrago™ Ultimate Dress - Princess Version - featured on Lingerie BriefsKaren Poirier in Embrago™ Ultimate Dress – Princess Version

Karen Poirier, the designer behind the brand, has … Read More


BraXière ~ Creator Of The Two-Part Hybrid Bra

August 23, 2021

by ASI EFROSBraXière is a development company that redefines how women’s underwear is created. In the last 100 years, basic lingerie designs have remained unchanged, especially in the areas related to women’s health.BraXiere a French lingerie brand - featured on Lingerie BriefsBraXiere fills the gap by providing women with an excellent wire-free, two-part hybrid bra that is multifunctional, comfortable, beautiful and well-fitting. The collection is designed in France and manufactured in a small workshop near Saint-Etienne with careful attention to every detail. … Read More


Eco-responsibility by Iluna Group – Newest Certified Sustainable Yarns & Prints

July 23, 2021

By ASI EFROS

Eco-Responsible Iluna Lace & Hosiery as featured on Lingerie Briefs

Based in Cuggiono, Italy, the Iluna Group has been a beacon of innovation and the first lace and hosiery manufacturer to implement the latest triumphs of technology and material science. Iluna’s continuous progress in efficiency, eco-responsibility, aesthetics, and quality has won the company the attention and recognition of the intimate apparel community.

Eco-Responsible Iluna Lace & Hosiery as featured on Lingerie BriefsRegister printing with GOTS certification 

On July 6, 2021, at the Milano Unica fair, Iluna debuts the newest yarn, GRS … Read More


Aspen Dream Co ~ Heavenly Soft PJs By Women For Women

July 7, 2021

By ASI EFROS

Aspen Dream Co Soft cozy Pajamas as featured on Lingerie Briefs

“Aspen Dream Co is created by two women. We are mothers, business owners, partners, and friends, running it together, busy with all the projects, and believing that life can be a bit comfier,” says Kate, a Co-founder, Aspen Dream Co. 

Aspen Dream Co Soft cozy Pajamas as featured on Lingerie Briefs

The heart-warming ethos of the brand, which encompasses the heavenly soft fabrics, body-conscious designs, and chic prints, reflects the life-loving nature of its owners, Kateryna Sukhanenko and Anastasiya Starygina.

Famous for … Read More


Breastflower ~ Mastectomy Magic as a New Lingerie Philosophy

June 9, 2021

by ASI EFROSBreastflower is a decorative breast jewel/flower for women who have had a mastectomy. Featured on Lingerie Briefs

“Helping women feel confident, beautiful, powerful, feminine, and sensual after mastectomy is Breastflower’s mission,” says Kamroen Farzan, founder of Breastflower and a breast cancer survivor.

Kamroen Farzan, founder of Breastflower and a breast cancer survivor as featured on Lingerie BriefsIn less than two years, Breastflower has transformed into a compelling campaign of empowerment and strength in a society, which considers a missing breast a taboo and where mastectomy is rarely openly discussed. After being diagnosed with breast cancer and having undergone a mastectomy in 2018, Kamroen … Read More


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