By ASI EFROS
I first met with the UK-based bodacious young designer, Sofia Bianchi, at the Flying Solo New York Fashion Week in September 2021 where Sofia debuted her futuristic collection of slick dance-inspired bodywear. 
While watching her creations flow against the blue sky of the rooftop runway I knew that I was witnessing the work of rare talent. After the event, Sofia graciously shared the details of her life and her artistic pursuit. This … Read More
by ASI EFROS
I’m excited to have spoken with a connoisseur of all things intimate, Guido Campello, Co-CEO of Journelle. In this must-watch “Intimate Talks” interview, Guido shares the history of his family’s lingerie business, as well as speaks on the subjects of creative entrepreneurship, education, inclusivity, and innovation.
Guido Campello was born and raised in Miami in a family of immigrants who embodied the best traditions of the Italian lingerie craft. … Read More
By ASI EFROS
“Wear lingerie you want, not the one you must,” is a motto of an extraordinary high-end lingerie company, based in Poland. Movelle lingerie has been created to free feminine confidence and build self-esteem, allowing each woman to conquer the world on her terms.
Leia Longline Bra and Briefs
The founder, Magdalena Palmer, is the epitome of honesty, and appreciation for her craft, as well as for the women who wear her pieces. … Read More
BY ASI EFROS
Lingerie Designers are the most creative, hardworking, knowledgeable, and humble people I know. We rarely see their faces or know their names. The Intimate Talks Interview Series was created to bring their efforts forward and tell the most intimate stories of lingerie creation, which usually remain hidden.
Three remarkable UK-based luxury lingerie brands: Something Wicked, Studio Pia, and The Underargument are featured in this episode. These brands carry a powerful message … Read More
By ASI EFROS
For every creative human, the spark of imagination is as precious as a breath of air or a gulp of water. We are inspired by many aspects of our being via all our senses. Some of the strongest sources of inspiration for me have always been people, their creativity, and their uniqueness. Looking back at the passing year and remembering its brightest highlights, I extend my gratitude to the brilliant designers who … Read More
By ASI EFROS
As a designer by trade and a passionate proponent of sustainability and innovation, I’d love to point the attention of fellow creators to seamless technology as the most eco-conscious method of garment manufacturing that exists today.
Me Moi
The traditional way of manufacturing garments, known as cut and sew, is the method by which the two-dimensional fabric is manipulated to make the garments fit our three-dimensional bodies. In order to accomplish this … Read More
By ASI EFROS
Green Collection – Organic Cashmere Tights
Sarah Borghi vanguards the movement of eco-responsibility by launching the ‘Green Collection’ — a first-of-a-kind range of 100% biodegradable and ethically manufactured premium hosiery and socks.
Green Collection – 40 Denier Tights – Oceano Colorway
An Italian hosiery company with a 40-year heritage continues its legacy by expanding into the realm of innovation, progressive technologies, and sustainable fibers. In addition, Sarah Borghi leads in superb craftsmanship … Read More