By ESTELLE PULESTON
Launched in 2016, E.L.F Zhou London is a luxury lingerie and accessories brand that blends together eroticism and sophistication, for the style-conscious fashionista who’s unafraid to embrace her provocative side.
The brand was created by Yue Zhou (nickname: Elf), following short stints at iconic British label Bordelle and Chinese brand Aimer, and her co-founder and fellow London College of Fashion graduate, Qi Zhang. Their idea was to … Read More
By ESTELLE PULESTON
Based in England, Veronica Velveteen is an ethical, size-inclusive lingerie and clothing brand created by Fern Davey, an independent designer who likes to get creative with deadstock fabrics.
Like so many others in this industry, her designs were born out of a desire to create the kind of lingerie she wanted to see in the world. As someone living with chronic pain and skin sensitivity issues, Davey’s … Read More
By ESTELLE PULESTON
For Rose Fulbright, designing is truly in her bones. Growing up in a house filled with Polynesian statues, she was surrounded on both sides of her family by artists, architects, designers and ceramicists. In her leisure time, if she wasn’t taking in ancient ruins and museums on trips abroad, she was attending life drawing classes with her mother or visiting the pottery factory where she worked, … Read More
By ESTELLE PULESTON
Founded by Chloe Julian, who previously designed for a number of very fashion-focused brands such as Agent Provocateur and Savage X Fenty (where she was VP of Design), Videris is something else: a lingerie line created primarily with ethics, sustainability and wellness in mind.
In contrast to the fast-paced world of Savage X, where Julian notes there wasn’t always time to perfect each design, she spent two … Read More
By ESTELLE PULESTON
Founded in 2012 by Luisa Sidoli, a De Montfort graduate who had previously designed for many of Britain’s major lingerie brands, Tatu Couture is a luxury brand that has always been ahead of the curve in lingerie fashion. Harnesses, cut-outs, embroidered and illusion tulles, bodysuits-as-outerwear… these have been some of the industry’s biggest trends over the last decade, and they’re all central to the Tatu Couture aesthetic.… Read More
By ESTELLE PULESTON
I first came across Baserange when I was searching for a sheer bra made from cotton mesh (as a more sustainable alternative to synthetic meshes), and their Odea bra was one of only two options I could find. Although it’s a fairly recent discovery for me, the brand was founded back in 2012 when duo Marie-Louise Mogensen and Blandine Legait decided to create a line of what … Read More
By ESTELLE PULESTON
As someone whose slips are an indispensable part of her lingerie wardrobe, I was very interested to learn about Undergoodies. A small, US-based brand by Mindy Christie, it’s creating decidedly-modern slip skirts and slip shorts, with vibrant colors and unique design touches such as ‘secret’ pockets.
After a soft launch in 2020, Christie rebranded the label at the start of this year, saying that this new … Read More