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Estelle Puleston

By ESTELLE PULESTONHÄSTKO: An Innovative Underwear Solution for Saddle Sports as featured on Lingerie BriefsIf you’re into any kind of sport that involves a saddle – be it cycling, horseback riding, or even a love of motocross – you’ve probably wished it were a little more comfortable at times. That was certainly the case for HÄSTKO’s co-founders Joséphine Bigo and Aurélie Moinier. One a dressage rider and the other a showjumping rider, they bonded over a shared love of sport, … Read More


BY ESTELLE PULESTON
Zodiaque Studios Luxurious Basics featured on Lingerie BriefsIf you like your lingerie fuss-free and comfortable, yet still undeniably chic, there’s a new Berlin-based brand that you’ll probably want on your wishlist: Zodiaque Studios by Emily Renk.

An arts graduate of Central Saint Martins, Renk describes her creations as “very much inspired by my fine art background and the muses of art history”, but also by ‘real’ women, those people whom we know or … Read More


By ESTELLE PULESTON

Leonissa Lingerie as featured on Lingerie Briefs

When intimates and influencing collide, it’s typically in the form of a collaborative campaign or collection between the influencer and an existing lingerie brand. After all, this industry is not an easy one to enter alone when you have no background in clothing design.

Leonissa Lingerie as featured on Lingerie Briefs

Yet that’s exactly what former graphic designer turned highly-successful fashion content creator Michèle Krüsi did when she founded Leonessa, and then single-handedly … Read More


By ESTELLE PULESTON

Tallulah Love Lingerie as featured on Lingerie Briefs

Named after the sassy, self-confident female lead in gangster classic Bugsy Malone, Tallulah Love is a moderately-priced lingerie brand with all the fanciness and individuality of a much more expensive one. Describing its style as French-inspired opulence with a dash of British quirkiness, its main focus is on sumptuous satin and lace bra sets adorned with all manner of pretty touches, from ruffled edges to embroidered hummingbirds.… Read More


By Estelle Puleston

Lovane Period Panties: Wonja for medium flow as featured on Lingerie Briefs

The ‘our technology’ page of Lövane’s website begins by asking, “What if your hygienic protection was one of your most beautiful pieces of lingerie?”, and that’s exactly what I have been missing from the period underwear industry.

Lovane Period Panties: Wonja for medium flow as featured on Lingerie Briefs

This product niche has been expanding at a rapid pace lately, with new brands or collections launching seemingly all the time. In the overall history of lingerie … Read More


By ESTELLE PULESTON

Ariane Delarue Lingerie as featured on Lingerie Briefs

Parisian designer Ariane Delarue has always had a passion for delicate fabrics. From diaphanous silk chiffons to beautiful laces, it was their rarity in everyday clothing but their prominence in luxury and intimate apparel that drew her towards both haute couture and the lingerie industry.

Ariane Delarue Lingerie as featured on Lingerie Briefs

After studying fashion design and then gaining experience at brands including Alexander McQueen and Etam, Delarue relocated to Barcelona which is where … Read More


By ESTELLE PULESTON

Happy Undies panties. swimwear and underwear as featured on Lingerie Briefs

By now, you’ll have heard of loungerie, leisurée and athleisure, and of course you know about lingerie as outerwear (no one seems to have coined a cute nickname for that one yet). Maybe you’ve even come across some of the more niche crossover categories such as shapeletique and swimtimates. It seems like the lines between lingerie and other garment categories are becoming ever more blurred, and hybrid … Read More


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