By ASI EFROS
Two highly anticipated and magnificent trade shows, Salon International de la Lingerie and Interfilière, reigned over Paris for three days from June 18th to 20th, 2022, to share the beauty of creation with the world.
For the first time after the confinement of the COVID-19 pandemic, the halls of the Porte de Versailles came to life featuring bursts of color, bold graphic designs, sumptuous fabrics, and extravagant laces. Bustling with the renewed … Read More
By ELLEN LEWIS
I knew I was on to something when I decided to turn up the heat on the men’s underwear market. There are so many diverse channels percolating in this venue; combinations of traditional basics, classic luxury, men’s body form, edgy, environmentally astute, and more. But its not just the diversity emerging in this space, it’s the addition to the woman’s lingerie business that the potential presents. The number of female consumers who … Read More
By ELLEN LEWIS
That’s me pictured above! Hanging out at Cerritos, one of my favorite beaches in Baja, Mexico. Cerritos is well known for its surfing vibe and general laid-back attitude. We ‘gringos’ go there to escape the Cabo party scenes and the treacherous surf for which most of the area is known. Surfing, a big-time activity here has never appealed to me. I fear some crazy sea monster will swallow me up. (Strange since … Read More
BY ASI EFROS
Lady Gaga wearing Satin Sculpt Bodysuit Red for Haus Labs Campaign (photo by Christine Hahn)
Andreea Badala, CEO and Founder of the iconic brand MURMUR, epitomizes a modern-day amazon, a woman warrior, with a seductive combination of inner strength and beauty. I met with Andreea at the Evolution Concept Show in New York and was immediately taken by her talent, passion, and expressive style.
Paris Hilton wearing Satin Sculpt Bra Top … Read More
This season, Maison Lejaby combines pink, the universal color of love with touches of yellow infusing romance and optimism into three collections of contemporary intimates. True to its brand genealogy, Nufit Flou, Sunflower and Sin stand out for their modernity, feminine details and artful sensuality. Constructed in the highest quality European materials, each group is engineered to address a range of shapes and sizes. Combined together, they present a garden of lingerie delights.
NUFIT … Read More
By ESTELLE PULESTON
As someone who writes about lingerie for a living, I enjoy looking out for new trends and seeing how different brands put their spin on the same idea. But what I really love is finding one of those rare designers that eschews trends altogether and just does their own thing – someone who has developed an undeniably unique aesthetic, and stuck confidently to it across the seasons.
By LINDA DYETT
For months now (maybe years), I’ve longed to profile La Fille d’O, the most daring, visionary, body-savvy, fit-savvy, and also fashion-savvy among today’s avant garde lingerie providers (and there are plenty of them). Whatever you think underwear is supposed to be, this indie Belgian lingerie wholesaler-etailer-retailer is here to dispute your premise. Yet I hesitated to write it up. La Fille has so much going on—an electrifying inventory that re-prioritizes the … Read More