Photographed by BECKY YEE

"Anita provides women with comfortable and supportive bras no matter if their style preference is lacy feminine or seamless basics and if their bra size is 34B, 42D, 50F or 36J."

This season we celebrate the true focus of intimate apparel: to feel good in your own skin, no matter your personal desires. Women are individuals; different lifestyles, different tastes and different goals.  These three brands, recently photographed for the holidays by Becky Yee, represent alternative lingerie objectives that represent the diversity that the industry proffers.

Anita’s Essential Lace Bralette (above) is a yummy, soft stretch … Read More


Empreinte 2023 swimwear - Iconic collection one-piece featured on Lingerie BriefsEmpreinte‘s Summer Swimwear 2023 holds the glowing promise of delectable French Riviera hues. Opt for a blend of luxury and authenticity, revelling in Mediterranean colours for a vibrant but peaceful vibe. Deep Blue alternates with spicy Tangerine subdued by pastel tones and chic Plum. The patterns juggle between feminine curves and bold graphics, typical of Empreinte’s sober and refined style.

~ ICONIC COLLECTION ~

Empreinte’s Iconic Collection is a … Read More


THE SEASON OF GIVING

By TINA WILSON

Fashion Illustrations by Tina Wilson of Hanky Panky as featured on Lingerie Briefs

“They don’t care!” The topic was sustainability. That was the response that received unanimous nods of approval from everyone in the room during a recent meeting with a group of people prominent in the intimate apparel industry. To some degree I’m afraid that it’s true. I don’t believe that most customers base their purchases on how ethical and sustainable a brand is, especially with recent inflation driving … Read More


By ELLEN LEWIS

Hanky Panky Holiday Gift Sets as featured on Lingerie Briefs

I grew up in a secular household where the holiday spirit was more about fun, festivities, and a bit of fantasy. We celebrated Christmas and Chanukah. It was all about the purpose of giving, the wonder of tradition, and the joy of discovery. Although I know that it is not always true for some, I can only hope that this time of year provides a moment of … Read More


By ESTELLE PULESTON

Holly Lulu Lingerie as featured on Lingerie Briefs

“Always have fun with fashion. Dress to entertain yourself,” Betsey Johnson once said, and it’s an approach that’s shared by Holly Biswas, founder of the new Holly Lulu lingerie brand, who dreams of one day having her own Betsey Johnson-inspired runway show at New York Fashion Week.

Holly Lulu Lingerie as featured on Lingerie Briefs

Biswas first got the idea for Holly Lulu after leaving behind New York’s fashion scene to return to Australia to … Read More


By ELLEN LEWIS

Evelyn & Bobbie Holiday 2022 Collection, Evelyn bra, as featured on Lingerie Briefs

I am thrilled to announce our new Spotlight Partnership today with the Evelyn & Bobbie brand by highlighting their Holiday 2022 Limited addition of their bestselling Defy, Beyond and Evelyn bras. Incorporating laser cut details and gold hardware, they have added a touch of sparkle to these collections.

Evelyn & Bobbie Holiday 2022 Collection, Defy Bra, as featured on Lingerie BriefsDefy

Clearly, I am a fan. I have personally highlighted them in several editorials since their inception in 2019. … Read More


1 52 53 54 55 56 615 Page 54 of 615