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sustainability

Sculptresse arrival- Karis Full Cup featured on Lingerie BriefsTake a look at the latest Sculptresse arrival – Karis Full Cup, offering outstanding comfort and support without compromising on style. This brand new everyday essential features recycled elements as Sculptresse continues to push for sustainability.

Sculptresse Launches Karis Full Cup featured on Lingerie BriefsOrnate lace top cups and soft stripe fabric set this style apart and create a sophisticated and supportive look for every day wear.  A versatile hazel shade makes this the perfect addition to any lingerie wardrobe. Fully adjustable … Read More


By ESTELLE PULESTON

Her Pony, lingerie inspired festival wear as featured on Lingerie Briefs

Around this time every year, festival wear becomes a fashion talking point. For some brands though – among them, Australia-based Her Pony – this section of the clothing industry isn’t just a seasonal trend, but a year-round lifestyle.

Her Pony, lingerie inspired festival wear as featured on Lingerie Briefs

Founded in 2010 by Lauren Stein, Her Pony describes its garments as “festival treasures”. There’s beaded fringing, shimmering sequins, and bold 60s and 70s-esque prints galore – it very much screams ‘music festival’! … Read More


By ELLEN LEWISmey lingerie as featured on Lingerie Briefs

I am very excited to introduce our newest Spotlight Partner, Mey. Ever since I first saw this charismatic intimate apparel collection at Curve, I have been mesmerized by their merchandising acumen. Their integration of every facet of lingerie into a lifestyle vision is mesmerizing. Using coordinated colors and prints, Mey delivers 8 dynamic deliveries per year that flow together flawlessly. Within each product category are Never Out of Stock basics which enable … Read More


By BECKY YEE

Dear Kate's Hazel Briefs in Fuschia, Modibodi Active Briefs, Modibodi Classic Thong. as featured on Lingerie BriefsDear Kate’s Hazel Briefs in Fuschia, Modibodi Active Briefs, Modibodi Classic Thong.

In the world tribe of all women we are all blood sisters. From the time we are about 12 years old to about 50 years old women around the world bleed every month.  Menstruation and periods have come out of the shadows to generate products that are positive in so many ways.  From convenience and sustainability to starting a public … Read More


By ESTELLE PULESTONFlora Lastraioli Italian Loungewear featured on Lingerie Briefs

There’s a reason that Italian lingerie is regarded as some of the most luxurious, if understated, in the world, and it’s because of brands such as Flora Lastraioli who are still out there crafting things the ‘old way’.

Founded in Florence, Italy in 1932, this brand has been passed down from generation to generation, along with its traditional construction technique know-how. Today, Flora Lastraioli is owned by Matteo Pecchiolo, great grandson of … Read More


By ELLEN LEWIS

Lingerie Briefs Salon at Curve NY as featured on Lingerie Briefs

While I intend to showcase visual highlights mined from the Curve NY show, I have a few macro-observations I want to present. As a merchant, I am not only charged with identifying product with sales force, but also, I must sniff out shifts in consumer interest at a visceral level. This is the lingerie trade show where such vibes emerge. It is, by default of space availability, the only venue capable of … Read More


BY ESTELLE PULESTON

Swedish Stockings run-resistant, recycleable stockings featured on Lingerie BriefsCreated by Linn Frisinger and Nadja Forsberg, Swedish Stockings is a brand on a mission to clean up the hosiery industry.

For decades now, most hosiery has been made from nylon. A petroleum-based product, it sheds microplastic fibers and is an incredibly energy-intensive yarn to produce from scratch. But perhaps most worryingly of all for such a throwaway garment, nylon won’t biodegrade at the end of its lifespan.

Given that the sheerest … Read More


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