By ESTELLE PULESTON
Love a good bralette? Hate briefs that dig in? If you’re looking for lingerie you can fully relax in, allow me to introduce you to Understatement, a Swedish brand that puts comfort at the core of its design process.
Founded by Marie Stolt and Maria Lager in 2017, Understatement is an underwire-free, padding-free zone, where every fabric is chosen both for its sustainability and its softness. They’ve even done away with … Read More
By ELLEN LEWIS
One cannot speak of sustainability in the world of intimate apparel without mentioning Calida. I have focused on this aspect of the brand’s heritage more than once in this column. They have been an industry force in this domain “long before it was cool” Their credo: “Sustainability should not be a fashion, but a promise” is reflected in its many faceted collections.
The sustainable pursuit is no small undertaking and Calida has … Read More
By Estelle Puleston
Lingerie brands worldwide have felt the impact of operating during a pandemic that has influenced everything from supply chains to fashion trends. For the first time since its launch in 2017, Opaak – which is designed in Germany but produced at a specialist luxury lingerie manufacturer in Romania – was forced like many others to develop a collection 100% remotely, without the usual in-person collaboration or factory visits.
It was also lockdown … Read More
By ESTELLE PULESTON
Has there ever before existed a lingerie brand that’s quite so environmentally and socially conscious as Underwear for Humanity, which launched this year? I’m struggling to think of one. With a tagline of “kindness in action”, this Australian start-up is one that’s centered around giving back to the world in numerous ways.
Let’s start with its eco credentials. Underwear for Humanity was founded by lingerie industry veteran Kelly Barrett, who … Read More
By ASI EFROS
As a designer by trade and a passionate proponent of sustainability and innovation, I’d love to point the attention of fellow creators to seamless technology as the most eco-conscious method of garment manufacturing that exists today.
Me Moi
The traditional way of manufacturing garments, known as cut and sew, is the method by which the two-dimensional fabric is manipulated to make the garments fit our three-dimensional bodies. In order to accomplish this … Read More
By ESTELLE PULESTON
Independent lingerie brands really don’t come much more iconic than Buttress & Snatch. This British label, which has been seen on everyone from Kate Moss to Beth Ditto to Madonna, has an instantly-recognizable aesthetic – one that’s characterized by luxuriously-draped off-shoulder details, oversized bow and flower adornments, and a wonderfully whimsical use of color and print.
Buttress & Snatch was created in 1999 by Rachel Kenyon, who describes herself as a … Read More
By ASI EFROS
Green Collection – Organic Cashmere Tights
Sarah Borghi vanguards the movement of eco-responsibility by launching the ‘Green Collection’ — a first-of-a-kind range of 100% biodegradable and ethically manufactured premium hosiery and socks.
Green Collection – 40 Denier Tights – Oceano Colorway
An Italian hosiery company with a 40-year heritage continues its legacy by expanding into the realm of innovation, progressive technologies, and sustainable fibers. In addition, Sarah Borghi leads in superb craftsmanship … Read More