By ELLEN LEWIS

Natori 45th Anniversary Campaign as featured on Lingerie Briefs

In celebration of their 45th anniversary, Natori has choreographed a stunning loungewear ballet worthy of critical acclaim. Starring former principal dancers, Stella Abreradetsky, from the American Ballet Theater and Elizabeth Roxas-Dobrish from the Alvin Ailey American Dance Theater, these pieces tell a powerful story of women in motion.

Natori 45th Anniversary Campaign as featured on Lingerie Briefs

The symbiosis of dance and Intimate Apparel is undeniable. They are both art forms whose disciplines require a … Read More


BY ASI EFROSThe Intimate Talks Series - Three Remarkable Luxury Lingerie Brands featured on Lingerie BriefsLingerie Designers are the most creative, hardworking, knowledgeable, and humble people I know. We rarely see their faces or know their names. The Intimate Talks Interview Series was created to bring their efforts forward and tell the most intimate stories of lingerie creation, which usually remain hidden. 

Three Hot and Sustainable Lingerie Brands - Intimate Talks Series with Asi Efros

 

Three remarkable UK-based luxury lingerie brands: Something Wicked, Studio Pia, and The Underargument are featured in this episode. These … Read More


By ELLEN LEWIS

Explosion by Elixir for A/W 22 as featured on Lingerie Briefs

When I heard that Maison Lejaby is revitalizing their Elixir Lingerie brand for Fall 22, I was very excited. I have a special place in my heart for this beautifully crafted French line specifically targeted to large breasted women.  My very first “pretty” bra that actually supported me was a delicately embroidered navy-blue three-part Elixir style in a 36 G. I have a pleasant memory, at least … Read More


By ELLEN LEWIS

illustration by Tina Wilson for The Lingerie Briefs Designer Salon at Curve NY

I am flying back to New York next week to cover the New York Lingerie market. My primary focus will be at the Curve NY trade show, live again at the Javits Center February 27 – March 1. Under the auspices of Comexposium USA, Curve will display 175 brands and welcome over 1000 visitors.

Multiple narratives including presentations hosted by NPD and Retail Consultant Lynn Switanowski, Fit … Read More


By ELLEN LEWIS

Hanky Panky Daily Lace as featured on Lingerie Briefs

To this day, no panty has reached iconic status equal to Hanky Panky’s legendary Signature Lace Thong.  Dubbed The World’s Most Comfortable Thong®, this icon holds holy grail status in women’s wardrobes worldwide. It’s renowned lace fabric, 40 years old and still going strong is the backbone of the brand’s bestselling collections.

Hanky Panky Daily Lace as featured on Lingerie Briefs

As the intimate apparel industry enters a new global order, Hanky Panky answers the famed … Read More


By ESTELLE PULESTON

Just a Corpse bodywear and dancewear and Lingerie as featured on Lingerie Briefs

As Holly discussed in her recent article, there’s a growing crossover between lingerie, dancewear and everyday fashion. And one of the brands really leading the way in this niche is Just A Corpse.

Just a Corpse bodywear and dancewear and Lingerie as featured on Lingerie Briefs

Describing itself as “luxury leisure and body-wear”, the label was founded as a collaboration between model Valerija Kelava and Uroš Belantič, a fashion designer with experience in creating costumes for ballet … Read More


By ELLEN LEWIS

Dita Von Teese overwire bra at the Underpinnings Museum as featured on Lingerie BriefsDita Von Teese overwire bra

Recently, I was contacted by Summer Lee, guest curator of The Underpinnings Museum. She asked me if I would be interested in seeing their new digital exhibition, “Incendiary: A History of Red Lingerie”. Examining the fashion and social perceptions of the color red in European and American women’s lingerie, this presentation will be available to view on Valentine’s Day.

Marika Vera Knickers at The Underpinnings Museum as featured on Lingerie BriefsMarika Read More


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