Feeling comfortable is one of the most (if not the most) important things when it comes to your lingerie. As something we wear all day, every day against our skin, investing in comfortable lingerie is a needs must. With working from home practices still in place, loungewear and multi-functional fashion pieces are prevalent now more than ever.
Cleo by Panache’s capsule collection for the SS21 season is a reflection … Read More
By ELLEN LEWIS
A few days ago, I was sculling through my Prima Donna Twist Spring 2021 notes and came upon this Efforia image, a very cool ‘twist’ on both the animal print and floral motifs that are fundamental to the lingerie business. The design is right in my wheelhouse: a juxtaposition of two opposing visuals that together form an entirely new effect. Using counterintuitive concepts seems apt for this … Read More
By HOLLY JACKSON
Like many innovations, The Dairy Fairy was born from personal experience. Emily Ironi was frustrated with the current nursing and pumping bra options 8 years ago and wanted something better when she had her daughter, so she set out to design her ideal bra. The Dairy Fairy was born and designed to offer feminine and beautiful bras that also incorporated both nursing and hands free pumping.
A … Read More
By ASI EFROS
My interview with Vyra S. was the most unexpected and engaging discovery. It offers a highly revered opposing point of view, on a familiar product – hosiery. Both women and men, who wear hosiery, do so to feel empowered and confident, regardless of how they are being perceived by society. For many, wearing hosiery is a statement and a point of view.
… Read More“They desire to take full
By ESTELLE PULESTON
Mollie Blue is an independent British designer I’ve been following since I first saw her student work back in 2017 – I had a feeling she was going to go on to create beautiful things, and I wasn’t wrong! She’s now the founder of Mal Amora, a handmade intimates and bespoke corsetry brand that’s inspired by the meeting point between modern sustainability and retro fashion.
Mollie’s … Read More
By ELLEN LEWIS
I have to admit that when P.J.Salvage originally shared their plans about collaborating with the iconic Smiley™ brand, I was a bit taken aback. My initial reaction was ‘Really? Isn’t that a bit juvenile?’. Then I did my due diligence and ate my words. Smiley™ is a global phenomenon symbolizing happiness that was founded 45 years ago by French journalist, Franklin Loufrani. His objective was to highlight … Read More
By HOLLY JACKSON
When Keira Kotler was unexpectedly diagnosed with breast cancer at age 40 she was grateful to survive. It wasn’t until after her surgery that she realized that all of her options for comfortable lingerie looked like medical devices rather than bras. Her experience inspired her to start Everviolet, which specializes in beautiful soft bras that also meet the medical needs of women going through all kinds … Read More