By ESTELLE PULESTON

Based in Ukraine, Apilat is a luxury lingerie brand with a twist: its designs are heavily influenced by wedding dresses. Though its garments have gotten more colorful over time, rather than the mostly-ivory color palette of its beginnings, the general aesthetics of bridal fashion are still there, as well as its high-end construction techniques and attention to detail.

The brand was founded by sisters Galyna and … Read More







The following post by guest writer Allie Cooper taps into the evolution of the Victoria Secret business. I always hesitate to cover VS because I worked with them (as clients) for 14 years of my career. I respected them as merchants despite the challenges sometimes presented by their corporate code. When they missed the cultural pulse several years ago and other writers called them out, I knew that they would … 