The following post by guest writer Allie Cooper taps into the evolution of the Victoria Secret business. I always hesitate to cover VS because I worked with them (as clients) for 14 years of my career. I respected them as merchants despite the challenges sometimes presented by their corporate code. When they missed the cultural pulse several years ago and other writers called them out, I knew that they would … Read More
By LINDA DYETT

Make no mistake. In this Coronavirus Year Three, we’re still—if not so steadfastly–on the alert. Witness the somber, mannish, oversize, protective pants suits that are all the rage. Witness as well all the hoods and balaclavas, even as the weather warms up. And the continuing sales of molded, padded, modesty-invoking T-shirt bras. “They are still strong–for reason of eliminating nipple display,” says Gale Epstein, co-founder and creative … Read More
By LINDA DYETT

For months now (maybe years), I’ve longed to profile La Fille d’O, the most daring, visionary, body-savvy, fit-savvy, and also fashion-savvy among today’s avant garde lingerie providers (and there are plenty of them). Whatever you think underwear is supposed to be, this indie Belgian lingerie wholesaler-etailer-retailer is here to dispute your premise. Yet I hesitated to write it up. La Fille has so much going on—an … Read More
By ELLEN LEWIS
I began following We Are HAH’s sustainable journey shortly after they launched their lingerie and sleepwear lifestyle collections in 2015. In fact, we highlighted the brand in 2019 after I spoke with founder Sharleen Ernster, a major force within the Conscious Capitalism movement. I was impressed with her #startssomewhere motto and its truth to consumers about the unique obstacles the lingerie and swimwear industry confronts in its … Read More
By ELLEN LEWIS

When my children were young, I found a pajama brand (which shall remain nameless), that I absolutely loved because of the incredibly soft fabrics. They carried sleepwear in my size, but not the same cute patterns. This was disappointing. That’s why when I discovered Kickee Pants at the virtual Curve Connect Show this Fall, I was pleasantly surprised. This 13-year-old brand produces a bevy of products for … Read More
By ELLEN LEWIS
Whenever I shop for ideas, wherever I travel, I always search for interesting socks; preferably eclectic patterns and colors that add a touch of flair to my normal NY black wardrobe. I suppose it’s a result of my hosiery buying days when, in the 80’s, legwear was evolving from boring beige to a fashion accessory. In Europe, one cannot miss the impact of the Falke brand, always … Read More
By HOLLY JACKSON

Everyone hates hand washing lingerie, but I’ve always felt like it’s little better when I get to use Soak. I’ve been a personal fan of this no rinse-free lingerie wash for years: Perfect for busy or lazy people who hate chores (I identify as both). What I didn’t know until I attended Curve NYC in February was how much Soak cares about sustainability and the … Read More

