By ELLEN LEWIS
One cannot speak of sustainability in the world of intimate apparel without mentioning Calida. I have focused on this aspect of the brand’s heritage more than once in this column. They have been an industry force in this domain “long before it was cool” Their credo: “Sustainability should not be a fashion, but a promise” is reflected in its many faceted collections.
The sustainable pursuit is no … Read More
By ELLEN LEWIS
It was the last minute of the last day of the last (Feb 2020) Salon de Lingerie show in Paris. I was on the way to the coat check to retrieve my belongings and exit the exposition when I passed the Calida booth and stopped dead in my tracks. It wasn’t the end of show champagne that did it. It was the gorgeous visuals that leaped out … Read More
By ELLEN LEWIS
I am in awe of the Calida brand, their message, and their incredible merchandising platform. Ever since I first highlighted the The Cradle to Cradle Certified™ I Love Nature t-shirts in 2018, I have become more and more enamored of the superior sustainable programs that the company supports. Calida is an iconic brand, 80 years young, a mainstay of many intimate apparel retailers worldwide. Full … Read More
By ELLEN LEWIS
As a sportswear buyer in the late 1970’s I have keen memories of the signature Calvin Klein t-shirt that mainstreamed this legendary designer’s collections. This $11.00 style anchored my department’s sales. The cotton t-shirt was immortalized by James Dean and Marlon Brando in the 1950’s when the actors, wearing basic white, made them larger than life on the Hollywood screen and they became a fashion icon. Flash … Read More
Written and Illustrated by TINA WILSON
Happy Mother’s Day. This is not directed to your mom or mine, I am speaking to the mother of all mothers, Earth. We owe her. We won’t survive if she doesn’t. We have no choice but to protect her. It’s not easy and some brands walk the walk.
I’ve been an Araks fan for years, the founder created a brand around fine silk and … Read More
By ELLEN LEWIS
Aubade, Noblesse Oblige, Chantelle Pulp
The Lingerie market has changed dramatically. It was on its way with the surge of e-commerce prior to the Pandemic, but that disruption escalated the evolution exponentially. This is not news. Simply a necessary reality. Cautious energy prevailed at both the Curve and Evolution 2025 shows. That said, of course there were discoveries, eccentricities, and highlights. In the images below, I am … Read More
By ELLEN LEWIS
Without a doubt, the foundations business is a force at the Curve NY show. It is a showcase of practical, functional, solution based, and fashionable bras and panties. However the prevalence of sleepwear and loungewear, traditional, eclectic, elegant and commercial can not be ignored. There was a plethora of pajamas, lounge pieces and soft support styles all focused on comfort first.
Adding to this mix is … Read More