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calida

A Thankful Planet

By TINA WILSON

Calida sustainable 100% compostable t shirt illustrated by Tina Wilson as featured on Lingerie Briefs

Above all else I am thankful for my family, and it is a huge family. I come from a family of 10 kids, me being the oldest and I have many nieces and nephews of all ages, Peanut Butter, Nookie, Joi-Toy, Butterfly, JJ, Chillywilly, Man-man, Poopah and Delicate Flower, just to name a few. And no those are not their given names; those are my nicknames for them.

I want for them … Read More


By ELLEN LEWIS

HAH Hot As Hell as featured on Lingerie Briefs

I’ve been wrestling with the concept of sustainability for months now. It’s somewhat of a conundrum for the Lingerie and Swimwear Industry. How do we reconcile the main objective of feel and fit friendly garments, softness as a mission, with the reality of the fabric technology required to accomplish this goal? There are solutions, but as Sharleen Ernster, the founder of the eco-friendly brand, We Are HAH told me during a conversation … Read More


By ELLEN LEWIS

NATURAL skin Organic Essentials on Lingerie BriefsNATURAL skin
Organic Essentials

There was a definite uptick at CurvExpo in February. The show was larger, the layout was friendlier and the special events were pertinent to the current cultural shifts impacting the industry. For my part, as a veteran Intimates merchant, it’s still all about product and the social movements that guide its development. I was able to solidify my thoughts on subjects that are driving consumer’s choices, and as … Read More


By ELLEN LEWIS

Simone Perele bodysuit spring 19 at Curve NY on Lingerie BriefsSimone Perele

I have just spent the past week de-briefing from my 3 day marathon at Curve NY. Siphoning through 500 photographs now culled down for this article I have come to some conclusions on what is happening as we head into the fall 18/spring 19 lingerie season. I have heard much about the multi-billion dollar Lingerie industry in the past few years: the shrinking vendor structure, which is true, as well … Read More


By ELLEN LEWIS

Curve New York Concepts Forum on Lingerie Briefs

Nothing has changed and everything is changing. The NY Curve Intimate Apparel show was, from what I understand from many of the brands to whom I spoke, with a few exceptions, a success. Of note, from the buyers, the entire vibe was much better, with meaningful seminars, a brand speed dating event that allowed merchants 5 minute intervals with new vendors, and a Concepts lounge that not only gave some smaller brands … Read More


By John Festa

cotton-boll

So they tell us. Then why isn’t there more cotton in our underwear? Sure, there’s plenty of cotton panties, but what of bras? Is this only the domain of lady golfers and Mother Earth types? Perhaps there are compelling reasons why cotton is only a small percentage of the marketplace. I’ve checked in with some of my retailer customers on this topic. The marketplace always bears the truth — the cold, hard … Read More


The Essential Woman

seven_stones_350bYesterday was a pretty hectic day.  I was up and out by 7 AM for an appointment and back at my desk by 9.  Then, quite unexpectedly, I was training into Manhattan by 5 PM to meet my nephew for dinner and a show.  After the performance, a private backstage tour capped the day.  Exhilarated and exhausted, we arrived back in Westchester after midnight.   I am happy that the week-end is a casual affair.  I … Read More


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