By ELLEN LEWIS
“What underwear are you wearing right now?”
That’s the lead question that Christine Evangelista asks when she begins all of her interviews on her new podcast series Half Naked. I knew we were simpatico, despite our age difference, when she confirmed my conviction that beautiful lingerie is like perfume for the psyche.
Christine, who studied at FIT, is an actress and dancer who was … Read More
By ELLEN LEWIS
My career segued to the Intimate Apparel business 30 + year ago when I was plucked out of the ready to wear division to spearhead the lingerie product development initiative at Macy’s Corporate office. I knew nothing about the category, which at the time, was dominated by polyester in pale pink and blue designs. Oblivious to the “rules” I purchased a few cotton knit big t-shirts in … Read More
By ELLEN LEWIS
Girl With a Serious Dream
It’s been a lovelorn year with cancelled weddings and lost memories. But FINALLY, here comes the bride. Once again, anticipation is about hope. Celebrations are being planned. The bridal business, dormant for the past year, is beginning its comeback. The Intimate Apparel industry is changing as the market turns once again on its axis. As the desire for elegant, sensual lingerie … Read More
By ELLEN LEWIS
Re-imagining the future when the world tilts is not an easy challenge. Buyers and brands have been forced to pivot to survive. There are new rules of engagement percolating in the market, web-based initiatives to enable businesses to move forward.
This is what Samantha Chang has done for our Lingerie Community. This week, she launched the Evolution Concept … Read More
By ALISON CONNOLLY
Photographer – @willyverse, Cinematographer- @gerald.lenon, Styling – @somkele_i, Hair & Make-up – @christinejair, Photo assist – @maridadii, Styling assist – @queenetteolu, Set Assist – @aidansaskia, Model – @isamessiah
If you feel like the past few weeks have not been that of Black cultural education and discovery, then you’re missing out. Focusing solely on the more recent events of the Black … Read More
Samantha Chang
As an on-line platform, even though we at Lingerie Briefs are also experiencing the ramifications of this unprecedented situation, we have been lucky to have increased our readership. We wanted to offer the brands this outlet as they navigate through this inconceivable time warp in business. 26 brands responded to our offer. As a result, we are splitting this editorial into 2 parts, today and next Wednesday, June … Read More
By ELLEN LEWIS
Skin
Much of what we saw at Curve Expo in New York replicates trends shown in Paris. But the dichotomy of emphasis between the USA and Paris shows indicate clear differences in the cultural priorities that guide these markets. However, one emphasis that proved universal is sustainability. Without exception this topic dominated both venues and brands that are taking the cause to heart found traction … Read More