By ELLEN LEWIS
The Evelyn & Bobbie Defy Bra has changed my life. No exaggeration from a woman who has spent her entire adulthood waiting to get home in order to remove my bra. I am a 36G and the bralette revolution has basically passed me by…until now.
When brand founder Bree McKeen sent me a sample last spring, I told her she was wasting her time. But of … Read More
I went whale watching this past weekend determined to see one in the wild, since I have not had the pleasure since I began living here in 2011. That’s because the season peaks in early winter, good for tourism, bad for me. I am always away, in Paris, NY and the rest of the lingerie market, hunting and gathering product information while the rest of my friends take countless sojourns … Read More
Everyone knows that exercise is critical to longevity. But no one told me that my sport of choice in my 60’s would be shadowing a 15 month old human powerhouse. Spending the past month caring for my grandson has proven that one is never too old to hang from the rafters, defy gravity, run sprints or jump hurdles. Never mind yoga, horseback riding or the gym. If I am not … Read More
Every once and awhile I like to focus on an artist whose dedication to her vision raises the bar for women. Defying the status quo is difficult in a commercially charged world, but Marlies Dekkers has proven her metal by standing firm in her desire to express her own personal perception of Intimates.
Doing so, she has pushed the envelope of bra design, introducing the concept of brave exposure to … Read More
by Jené Luciani
As a fitness instructior, I do a lot of jumping. Is it possible that not wearing the right sports bra can make your boobs sag? Jolene Mathews
Ah, the sagging debate. Great question, Jolene. Everyone always wants to know what really causes sagging. In short, one word: Gravity! This entire issue is covered in depth in The Bra Book and I interviewed several doctors to get their … Read More
By ELLEN LEWIS
There is always a moment in early spring when the world seems to inhale. The light lingers a little longer, the air softens, and suddenly the promise of something new feels possible again.
That spirit arrives this week as Evelyn & Bobbie introduces Aloe, a fresh verdant hue launching in three of the brand’s bestselling silhouettes: Defy, Beyond, and Evelyn as well as the… Read More
Evelyn and the High Waist Brief
Bras that don’t shout, tend to stay quiet, indispensable and consistently reliable. They don’t demand attention; they earn trust, day after day. It’s this understated confidence that makes Evelyn & Bobbie’s latest color story, London Fog, such a compelling choice. This calm, neutral tone evokes the soft, enveloping mist of its namesake city, a reflection of quiet restraint and grounded confidence so characteristic of … Read More