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By LINDA DYETTNegative Underwear as featured on Lingerie BriefsFor several decades now, I’ve been writing about fashion—a passion of mine—every aspect of it, from design and fabrication to merchandising, retailing, and etailing. And always I look for the restless leading edge—the clothes (including underwear) that turn away from predictable, cookie cutter styles and capture–or better yet intuit and inform–the mood and needs of the changing times.

That’s what Negative Underwear, the brand with the … Read More


By ESTELLE PULESTON

Edge of Beyond Charlotte collection as featured on Lingerie Briefs

Founded in 2014, Edge o’ Beyond is one of the most distinctive lingerie brands around. Not only is it known for its optional chain accessories which can be clipped onto almost every garment, but any luxury lingerie fan will also instantly recognize their signature style of distinctive shapes combined with deluxe and eye-catching fabrics.

Edge of Beyond s/s 2021 as featured on Lingerie Briefs

The latest collection, for Spring/Summer 2021, includes a mixture of reimagined customer favorites … Read More


By ELLEN LEWIS

Hanro long nightgown in bright yellow as seen on Lingerie Briefs

I am not sure what excites me most about Hanro’s Laura gown, this brilliant yellow or the easy lounge shape, both of which defy old school sleepwear rules.  Personally, I laud both the color and the comfort factor. I already know that the cotton modal fabric will be incomparable in softness and unique in its construction. Like everything Hanro creates, it will be an investment … Read More


by ASI EFROSCarol Coelho Intimates - exquisite lingerie featured on Lingerie Briefs

Carol Coelho has mastered the intricacy of lace and silk while first designing magnificent bridal gowns and then, in 2015, launching her own collection of exquisite lingerie, Carol Coelho Intimates

Carol Coelho Intimates - exquisite lingerie featured on Lingerie Briefs

In my interview with Carol, she gave me a glimpse of her creative process.

“One thing I still do today is what I call a ‘double-take.’ Before I say NO, I look again and ask myself … Read More


By ELLEN LEWIS

Maison Lejaby 3-part bra for great support up to H cups as featured on Lingerie Briefs

One of the first lessons I learned when I began my merchandising career was the concept of key item intensification. That’s why I know that Maison Lejaby is on target with their product development strategy, particularly for the USA market. Exploiting the success of their 3-part bra sales, this season they have expanded the availability of this particular shape to at least 10 collections. This has increased … Read More


b.tempt'd Future Foundation Backless Strapless Bra featured on Lingerie BriefsThis summer b.tempt’d has your back! The contemporary Future Foundation Collection—known for being easygoing and effortless—has officially expanded to deliver functionality to a modern woman’s wardrobe with the ultimate solution for open-back fashion problems.

The Future Foundation Backless Strapless Bra supports and enhances your natural shape so you can bare skin with confidence.

Backless Strapless Bra by b.tempt'd Future Foundation featured on Lingerie BriefsThis unique staple is perfect for backless dresses, tops, and open back looks. Featuring a low-set closure … Read More


Panache Nursing Bra Katherine as featured on Lingerie BriefsAn exciting new addition to the Panache SS21 collection is Katherine, a brand new nursing bra that will sit alongside longstanding nursing styles Sophie and Eleanor. Introduced in Black for a sophisticated core addition to suit every fuller bust nursing wardrobe.

Katherine embodies comfort and a trendy lounge style, giving a crop-top look with functional nursing abilities. The soft, seamless and moulded inner cups drop down with ease for feeding, … Read More


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