By ELLEN LEWIS
You might be old enough to remember how the iconic advertising campaign slogan “What Becomes a Legend Most” catapulted the esteemed Blackglama fur company into popular culture. Considering its subject matter, luxury fur and celebrity status, its emergence during the 1960’s Youthquake was almost counter-intuitive. Their strategy still exists today, much more under the radar and minus the star power. After all, aspirational luxury never really escapes … Read More
By ELLEN LEWIS
It was unexpected: my visit to the Rigby & Peller store in downtown NYC last week. I was in the market scoping our fall lingerie stories and spring 2020 highlights. My objective was to get an overview from Van de Velde’s Prima Donna, Marie Jo and Andres Sarda collections. I usually do this in the showroom, but this time, Michele Kearns, the recently appointed Senior Marketing Manager … Read More
By ALISON CONNOLLY
Perhaps you heard the news that legendary fashion designer Andres Sarda had passed away earlier this month at age 90. This deserved a mention on Lingerie Briefs, particularly since I’ve featured his namesake brand in the Gallery a few times over the years (typically I don’t do repeat features on most brands, but I’m a fan!). https://lingeriebriefs.com/?s=andres+sarda
It seems appropriate to use this platform to honor the … Read More
By ELLEN LEWIS
I am hard pressed to admit that I only recently got on the Royce bandwagon. Royce is a family owned British brand who has specialized in the design and development of wire free bras since their inception in 1991. I knew this, but what I didn’t quite get was how much the company’s DNA resonated with me, personally and professionally.
As a teenager in the 1960’s, Phys … Read More
By HOLLY JACKSON
I have a bunch of friends who are new mothers who have returned to work from maternity leave over the past two weeks. Most them got to take the summer off so they could focus on their baby and their new family structure, but they’re now taking on the new challenge of integrating their old work selves into their new “mom” selves. They’re the same people, but … Read More
By ELLEN LEWIS
When I was in college around 1970, one of my friends switched his major from architecture to computer science. I didn’t get it. Computers were not part of the public lexicon until later in the decade. I saw my first cell phone in Hong Kong in the mid 80’s (even though the technology was invented in the 1940’s) when one of my vendors removed an arm long … Read More
By ALISON CONNOLLY
I would imagine that many people, even those who are not lingerie enthusiasts, are familiar with the brand La Perla. Furthermore, I am sure those same people recognize La Perla as a luxury brand. There’s definitely something to be said for that, particularly in an industry that is saturated with hundreds of intimate apparel designers. Sure, there are brands known for their high-end image, but … Read More