By ELLEN LEWIS
From almost the inception of Lingerie Briefs, we have been wrestling with how to integrate lingerie with other points of pleasure in a woman’s wardrobe and still stay on message. Last week, when I visited Monika Knutsson’s jewelry studio, I discovered a perfect option, The Gilded Lace™ Collection. Monika’s business resonates because she is a female entrepreneur; an artist who “transforms traditional discarded lace into modern heirloom … Read More
By ALISON CONNOLLY
I’ve been on a bit of an exercise and nutrition kick this past month, so it comes as no surprise I’ve turned my attention to discovering athletic-inspired lingerie that is pretty, practical and suitable for high-intensity workouts. Not a lot of brands fulfill all three categories, but it appears that Slovenian bodywear label Mila Krasna has.
Never before had I specifically sought out bras and panties that … Read More
By ELLEN LEWIS
Imagine 3000 women at a symposium discussing how they shop for bras. The conversation might not be any different than the dialog we have all the time with our friends: Bra shopping is a conundrum. So, when my colleagues from NPD Group told me about their Bra Evolution initiative, I was intrigued.
NPD measures how consumers shop across all channels, sourcing data from both retailers and consumers … Read More
By TINA WILSON
Seasons. Winter. Spring. Summer. Fall. They are all up for grabs, we have snow in the west and beach weather in the east …in October. I should be writing about Fall silhouettes and Holiday dressing and yet I’m a bit stuck. Stuck in a heat wave and paralyzed by world events. I find myself looking to the Spring with the hopes that what is troubling us all … Read More
By HOLLY JACKSON
After moving to the country from the city this summer I’ve found myself looking at my lingerie drawer in a new light. I’ve been spending a lot more time outdoors now that I have a yard and I’ve found myself investing time in activities that I’ve never had a chance to spend time on before, like feeding the songbirds outside my windows. Since I work at home, … Read More
By ELLEN LEWIS
You might be old enough to remember how the iconic advertising campaign slogan “What Becomes a Legend Most” catapulted the esteemed Blackglama fur company into popular culture. Considering its subject matter, luxury fur and celebrity status, its emergence during the 1960’s Youthquake was almost counter-intuitive. Their strategy still exists today, much more under the radar and minus the star power. After all, aspirational luxury never really escapes … Read More
By ELLEN LEWIS
It was unexpected: my visit to the Rigby & Peller store in downtown NYC last week. I was in the market scoping our fall lingerie stories and spring 2020 highlights. My objective was to get an overview from Van de Velde’s Prima Donna, Marie Jo and Andres Sarda collections. I usually do this in the showroom, but this time, Michele Kearns, the recently appointed Senior Marketing Manager … Read More