Posts in Tag

lingerie briefs

Shadowline best selling Panty briefs (granny panties) as featured on Lingerie Briefs

I am sure you are aware, if you’ve been following lingerie panty trends for the past couple of seasons, that high waisted briefs have come full circle in the underwear world. More specifically, for those who favor a vintage style, granny panties are a thing again. One of the brands, renown for their mutli-offer basic panty business is Shadowline. They have 16 different panty shapes, 11 of which are … Read More


Lise Charmel Fleur Aphrodite camisole and shorts as featured on Lingerie Briefs

This month Lise Charmel launches a new version of its exquisite Fleur Aphrodite collection (originally in red) for Summer 2020.  Golden glossed threads form an intricate flower pattern that embraces the torso with a sensual floral relief. A coordinating guipure and print capture the brand’s signature design aesthetic: luxurious intimates; each shape a modern artistic statement worthy of collecting. It is notable that Fleur Aphrodite is right on target for … Read More


By Holly Jackson

Behave Bras bralette with Stayz sleep support system for large busted women as featured on Lingerie Briefs

It’s impossible not to be charmed by Athena Kasvikis, the owner of Behave Bras. She’s fun, opinionated and totally invested in the idea that everyone is the proud owner of an amazing body that is worthy of support. It’s hard to believe that this bold woman would start a bra company with the word ‘behave’ in the title, but Athena has thoughts on that too. After … Read More


By ELLEN LEWIS

Elomi Matilda Bra in Rose delivering july 2020 as featured on Lingerie Briefs

Elomi was launched in 2008 as a plus size bra brand, a much-needed collection of styles that could satisfy fit needs from 32-48, B-KK (USA P cup) and S-4X. It was welcomed by consumers with open arms and now stands as the number one plus size resource for every lingerie store that I queried. As a merchant I tipped my hat, but I never thought that ElomiRead More


By HOLLY JACKSON

Pretty Polly sustainable biodegradable Eco-Wear as featured on Lingerie Briefs

Pretty Polly’s new Eco-Wear line caught my attention because simple, comfort lingerie is clearly on the consumer radar. This is a collection of seamless, soft bras, tights and bodysuits  made with Amni Soul Eco, the only biodegradable polyamide yarn in the world. Available in S/M-XL and sold in eco-friendly packaging, it is a laudable effort to achieving sustainability.

Pretty Polly sustainable biodegradable Eco-Wear as featured on Lingerie Briefs

Eco-Wear combines technological innovation with a thoughtful look at … Read More


By ELLEN LEWIS

Natori Caftans as featured on Lingerie Briefs

Completely immersed in a total lockdown for almost 3 months, of course we re-directed our editorial calendar. Even though comfort was already the merchandising focus for Lingerie Briefs, cocooning was not high on my radar in February. Stating the obvious, that has changed, I believe possibly forever. In late April, I turned to Natori to reassess the caftan business for which they have long been renown. … Read More


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