By HOLLY JACKSON
I’ve always been a fan of gorgeous robes and pajamas, but most of the stuff you see in the maternity market tends to reflect comfort and function rather than luxury and beauty. I was pleasantly surprised to run into Brazilian brand Mari M, which clearly seems to believe that glamour is for everyone!
Mari M started in 1998 and has branched out into a myriad of … Read More
In the past few weeks, we’ve posted several blogs about the transition of sleepwear and loungewear into street wear. Many ready to wear designers have integrated lingerie and swimwear into their vernacular creating lifestyle brands that are in sync with the casual attitude so prevalent in the American culture. This is not a new mantra in the Intimate Apparel business. It started some years ago (when my own girls began … Read More
By ALISON CONNOLLY
I’m not sure whether it’s the Spring weather or so much talk of Coachella, but these breezy cotton pieces from SIR the Label are really speaking to me lately! Many of you know this cult Australian label as a ready-to-wear and separates brand, but it also has a lovely selection of intimates, many of which work so well as outerwear (just take a look at the images … Read More
By HOLLY JACKSON
One of my favorite things about social media is the way it has allowed completely new designers to open up the conversation about what both lingerie and lingerie marketing can look like. While the larger North American market frequently stays focused on things like continuity colors and t-shirt bras, young designers are creating away on Instagram and posting it all so customers can find them. These brands … Read More
This month Maison Lejaby heralds spring with the introduction of the Karma and Tender collections, each one a celebration of feminine grace. Powdery colors, precious details and fresh shapes are combined to create gorgeous intimate ranges in bras from A to G cups, 30 -42 bands and panties XS-XL. A bow to the contemporary woman with a taste for the best of French lingerie, these designs are chic, comfortable … Read More
Photographed by STEPHANIE HYNES
Elomi
Writing this preamble about our latest Lingerie Fashion editorial photographed by Stephanie Hynes was somewhat of an eye opener for me. I’ve been discouraging the word plus when referring to curvy women who do not fit into the historically straight size market. My opinion has always been that size is just a number and all women deserve beautiful lingerie without being categorized. But after a … Read More
By ELLEN LEWIS
I’ve been wrestling with the concept of sustainability for months now. It’s somewhat of a conundrum for the Lingerie and Swimwear Industry. How do we reconcile the main objective of feel and fit friendly garments, softness as a mission, with the reality of the fabric technology required to accomplish this goal? There are solutions, but as Sharleen Ernster, the founder of the eco-friendly brand, We Are HAH … Read More