Bridal Briefs

Simone Perele bridal corset and panty on Lingerie Briefs

It’s no secret that the wedding business in the USA is big, over $50 billion and counting. The bond between lingerie and the bridal industry is indisputable; some brands focused completely on solution intimates for every conceivable dress. Functionality certainly makes a difference and fit perfection is a no brainer. But even more enticing for the lingerie industry is the expansion of the thought process that surrounds this enormous retail opportunity. Weddings are not one day affairs. Think engagement, shower, bachelorette party, rehearsal dinner, the ceremony, reception and honeymoon. I had this dialog several months ago with my colleagues at Simone Pérѐle, mainly because their classic bridal foundations are such a mainstay of their collections and by default, critical to many store assortments. The Simone Pérѐle strapless bras, alone, have long been heralded for … Read more


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my wedding ring Lingerie Briefs

Last December my husband finally convinced me to replace my wedding band. I hadn’t worn it in some time because the simple gold band that I had purchased with him in Florence during our honeymoon (don’t ask) no longer fit comfortably. I am not a person of tradition and didn’t care to spend the money because, after 36 years of marriage, why does it matter? But one day in Cabo last December, he propelled me into a jewelry store “just for fun”. I decided to appease him and try on rings. Fast forward and I finally acquiesced. The most surprising thing: I actually love it, love wearing it; can’t explain it, but it just feels right. I also had the same pre-conceived notion about people who renew their wedding vows. I never saw the point. … Read more


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ADORN is a fresh new luxury bridal lingerie brand launching this Spring. I first became acquainted with founder, Adrine Bimanand several years ago when she introduced me to her bridal accessory company, Creative Touch. Her insight into the wedding business led to several blogs that she penned for us here on Lingerie Briefs. Subsequently, Adrine has created a beautiful capsule collection of key styles of wedding lingerie, bras, panties, garters and sleep pieces. Her designs, all executed in luxury laces and silk georgette are modern examples of the underpinnings that a contemporary bride might desire: delicate white intimates embraced in lace with a nod to Swarovski.

Adorn lingerie on Lingerie Briefs

Garter belt from Creative Touch on Lingerie BriefsRead more


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By ELLEN LEWIS

Jane Woolrich corsets on Lingerie Briefs

I know that Russia has been in the news in a not so good way lately, but that is politics.  Of Russian descent, I choose to see the heritage differently. Even though my grandfather was forced to escape the Czar’s wrath at the turn of the 19th century, I prefer to see the culture as an icon of great artistry and romance. It is the extraordinary performances of  rare talent that influences my perception. Think Tchaikovsky, Diaghilev, Pavlova, Bariyshnikov, Nureyev, Dostoevsky, Tolstoy, Pushkin and Chekov to name a few heroes of Ballet, Music and Literature. Now, there is Jane Woolrich Lingerie, recently honored by an invitation to exhibit her collection in Moscow.  Her exceptional reception seems fitting from a culture dedicated to great achievement.  In my opinion, there are few designers … Read more


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By ELLEN LEWIS

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Did you know that the most wedding engagements occur between Thanksgiving and Christmas? It is a goldmine for retailers whose port of call is lingerie. The fact that this is already gift giving season, the acceleration of bridal intimates makes this category a no brainer. I remember a Bloomingdale’s buyer telling me several years ago, that this opportunity was a definite focus for her. This is why I am so pleased to have been contacted by NK iMode as they resurfaced with an entirely new business model for their loyal clientele and the buyers who have sorely missed them in the wholesale market. Decamping from the traditional showroom and trade show business model, they have created two robust digital sites, one for consumers and another for buyers to showcase their merchandise. … Read more


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I had so much difficulty organizing this post; visual, technical and creative issues gave me blog brain. I began to think about all the choices a bride has to make between her engagement and honeymoon. There must be a parallel somewhere, because from what I have learned trolling through the wedding business, the decisions are often complex, confusing and somewhat overwhelming. A perfectly intelligent, generally calm woman develops Bridal Brain. For example: What’s my color scheme; Pink, I think? “Something blue”; a bra ? Who knew? What lingerie should I wear on my wedding day? Sexy, black lace for my honeymoon getaway: Why not? Pleasure State Lingerie’s fall 16 collections help keep a young bride sane with dramatic, exquisitely wrought intimates designed with multiple solutions in mind. Certainly, their primary mission is to insure a … Read more


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