By HOLLY JACKSON
One of my favorite things about social media is the way it has allowed completely new designers to open up the conversation about what both lingerie and lingerie marketing can look like. While the larger North American market frequently stays focused on things like continuity colors and t-shirt bras, young designers are creating away on Instagram and posting it all so customers can find them. These brands … Read More
This month Maison Lejaby heralds spring with the introduction of the Karma and Tender collections, each one a celebration of feminine grace. Powdery colors, precious details and fresh shapes are combined to create gorgeous intimate ranges in bras from A to G cups, 30 -42 bands and panties XS-XL. A bow to the contemporary woman with a taste for the best of French lingerie, these designs are chic, comfortable … Read More
Photographed by STEPHANIE HYNES
Elomi
Writing this preamble about our latest Lingerie Fashion editorial photographed by Stephanie Hynes was somewhat of an eye opener for me. I’ve been discouraging the word plus when referring to curvy women who do not fit into the historically straight size market. My opinion has always been that size is just a number and all women deserve beautiful lingerie without being categorized. But after a … Read More
Go Backless in your party dress while still feeling comfortable and secure with these backless solutions from MAGIC Bodyfashion! All our backless options will ensure your shoulders and back are completely bare, while still giving you a secure feeling. The backless bras have a soft silicone adhesive layer inside the cups that is strong enough to make sure that the bra stays in place all day & night!
Miracle Bra:… Read More
By TINA WILSON
We arrived in Tokyo a few days too early to see the apple blossoms. We did not know this until the day we departed. We came to Tokyo to shop, to look for inspiration and for “signs of life” in design. What we found, my travelling companion and I was the confirmation that the world is now and I believe, will forever be casual. The juxtaposition … Read More
By ELLEN LEWIS
I’ve been wrestling with the concept of sustainability for months now. It’s somewhat of a conundrum for the Lingerie and Swimwear Industry. How do we reconcile the main objective of feel and fit friendly garments, softness as a mission, with the reality of the fabric technology required to accomplish this goal? There are solutions, but as Sharleen Ernster, the founder of the eco-friendly brand, We Are HAH … Read More
By ALISON CONNOLLY
Probably the last words anyone would use to describe my style would be “edgy” or “rock n roll”, but that doesn’t mean I can’t appreciation aesthetics outside my personal style. In fact, because edgy doesn’t come naturally to me, I have an extra appreciation for those who can capture it. That brings us to The Order. The Order is self-described as a “jet-black, rebellious and compelling” … Read More