Briefs

By ELLEN LEWIS

Only Hearts bridal lingerie on Lingerie Briefs

Running around the market last week, I made my usual seasonal stop at Only Hearts. There is so much inspiration at this showroom, editing was a challenge. I was culling through the different groups fixated on my current attraction to crossover styles, an Only Hearts legacy, when another idea surfaced: the Only Hearts Bride. Suffice it to say, that of course, Only Hearts has a … Read More


Phoenix Rising ~ Christine Silk

By ELLEN LEWIS

The Phoenix silk robe by Christine silk on Lingerie Briefs

In a culture dedicated to simplicity and price, I have begun to muse about the position of silk lingerie in today’s evolving shopping environment. It brings back memories of my early days (the 1980’s) in Intimate Apparel, when, at the helm of the Macy’s private label initiative, I was tasked to research the rise of a business whose momentum was just picking up. The business was silk. … Read More


By ELLEN LEWIS

Ruby Ribbon's wireless cami to an H cup featured on Lingerie BriefsThis is an “I told you so story”.  As a child, my parents were adamant in their belief that one should “never judge a book by its cover”. Recently this age old adage came back to haunt me. Here’s how.

I receive a great many product solicitations via email and I make a point of never passing over the initial message. A buyer needs to see what’s … Read More


Leg Lingerie ~ Natori Hosiery

By ELLEN LEWIS

Last week I was speaking to Danny Koch, owner of Town Shop in NYC and I asked him if anything new was selling. His response: “The newest thing in our store is Natori Hosiery and socks, it is gorgeous. Made by Memoi, it is just on the shelves and is doing well. Josie was very involved in all aspects.” He had my attention. I called … Read More


Lingerie Minimalism

A fashion editorial series by Stephanie Hynes & Lingerie Briefs

Wacoal everyday bras on dancers on Lingerie BriefsWacoal

“Minimalism describes movements in various forms of art and design, especially visual art and music, where the work is set out to expose the essence, essentials or identity of a subject through eliminating all non-essential forms, features or concepts.”

Walking around the Curve show with Stephanie last month, I mentioned that the emerging story that I perceived was the … Read More


Save the Day ~ Eberjey

By ELLEN LEWIS

Eberjey Filippa bra and panty set with Giselle robe featured on Lingerie Briefs

I had an Eberjey post all set for today about the Filippa tuxedo bralet and panty and the Tuxedo robe. They are so quintessentially Eberjey. But then I discovered what I should have known; that they delivered in August. There went my editorial plan, especially because sales are so strong for these items.  There might be a possibility that stock is already low and I don’t like … Read More


By ELLEN LEWIS

CALIDA I LOVE NATURE compo t-shirt as featured on Lingerie Briefs

As a sportswear buyer in the late 1970’s I have keen memories of the signature Calvin Klein t-shirt that mainstreamed this legendary designer’s collections. This $11.00 style anchored my department’s sales.  The cotton t-shirt was immortalized by James Dean and Marlon Brando in the 1950’s when the actors, wearing basic white, made them larger than life on the Hollywood screen and they became a fashion icon. Flash … Read More


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