Curvy Briefs

By HOLLY JACKSON

Dairy Fairy Milkful Maternity Collection as featured on Lingerie Briefs

Like many innovations, The Dairy Fairy was born from personal experience. Emily Ironi was frustrated with the current nursing and pumping bra options 8 years ago and wanted something better when she had her daughter, so she set out to design her ideal bra. The Dairy Fairy was born and designed to offer feminine and beautiful bras that also incorporated both nursing and hands free pumping.

Dairy Fairy Milkful Maternity Collection as featured on Lingerie Briefs

A year ago the brand introduced Milkful, which coincided with the first lockdowns. The idea of launching a completely re-designed set of bras for plus size mothers right then was intimating, but Emily decided to push through anyway and make it work.… Read More


By HOLLY JACKSON

Parfait Lingerie Mia Dot bralette as featured on Lingerie Briefs

It could be easy to bypass Valentine’s Day this year. After all, the pandemic lifestyle has certainly put comfort front and center. I suspect that I’ve been buying the same lingerie categories as everyone else: cute bras/ bralettes that double as t-shirt, yoga and sleep bras. But frankly, sometimes, it’s just plain fun to spice things up. In fact, current trends suggest that this is happening quite a lot.

Parfait Lingerie Dalis bralette as featured on Lingerie Briefs

Parfait Lingerie’s Valentine’s Day collection combines that cozy and sexy feeling perfectly. The pieces are based around a gorgeous Bright Pink that works with a wide range of skin tones and the classic red and black color combination that is a lingerie mainstay.… Read More


By ELLEN LEWIS

LiviRae Lingerie's Maxi Mahlon gown for plus sizes as featured on Lingerie Briefs

If you have ever had the privilege of chatting with the inimitable Molly Hopkins, co-owner with Cynthia Decker of LiviRae in Kennesaw, Georgia, you would understand why their store profile is so compelling. LiviRae is an extension of these two women, a cornucopia of creativity and caring. It is a lingerie haven for women sized 28-56, A-O cups. Both Molly and Cynthia are paragons of positivity with a single-minded mission to “Make it Work”. With such an extensive range of fit needs, and a desire to nurture each individual client, they have developed a customization business that has now morphed into a nascent brand, Maxi Mahlon.Read More


By HOLLY JACKSON

Elomi Matilda Kiss plus size bra as featured for Valentine's Day on Lingerie Briefs

I absolutely adore both the Matilda bra and holiday inspired lingerie, so I was thrilled to see that Elomi is releasing a Valentine’s Day themed version of their popular unlined bra. Many companies have been focusing heavily on basics and continuity colors this year due to the pandemic, so it’s nice to see something fun and flirty as a change of pace.

Matilda is one of the most popular Elomi styles. It creates an amazing shape under clothing along with lots of lift.… Read More


By HOLLY JACKSON

Panache Core sports bra as featured on Lingerie BriefsPanache

A new year always represents a fresh start, but none more so than 2021. 2020 has been such a struggle for us all that everyone seems thrilled to have a chance to start again soon! Traditionally people start a new exercise routine in January but some of us have been keeping ourselves sane with exercise this entire year. I’m one of them, which has given me lots of opportunities to explore the curvy sports bra market and really test what is out there.… Read More


Parfait Lingerie bras in festive reds and black as featured on Lingerie Briefs

Celebrating the holidays may look a little different for some of us this year, but that doesn’t mean that we can’t enjoy the season. Parfait Lingerie’s latest photo shoot channels that festive mood perfectly, featuring their best-selling signature bras in tuxedo black and gorgeous reds.

Parfait Charlotte bra in tuxedo black as featured on Lingerie Briefs

The tuxedo inspired Charlotte bra has always been a fan favorite with curvy customers.  This is a great option for those who wear larger cup sizes but don’t want to sacrifice support or a fashionable look. Available in Black Satin or Rio Red, these two  colors range from 32 through 44, D-K cups.… Read More


By HOLLY JACKSON

Virtual Bra Fitting with Freddy from Eveden as featured on Lingerie Briefs

This year has been one of significant change for everyone. Both individuals, brands, and lingerie stores have been adjusting to the new normal as things rapidly go virtual. Eveden’s Virtual Fit program helps train stores and individuals so they can offer high quality bra fittings online to their customers. Frederika (Freddy) Zappe’s fit clinic is always a popular attraction at Curve, so this alternative version offers the same thing in a bite sized package.

Virtual Bra Fitting with Freddy from Eveden as featured on Lingerie Briefs

I volunteered to be the guinea pig for the experience out of more than a desire for research.… Read More


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