By HOLLY JACKSON
I decided to lose weight last August when I read several articles about the increased risk of dying of COVID when one was obese. At that point I was a size 18. I’m now a little over halfway to my goal of a healthy BMI and a size 10. When I started losing weight I expected that buying clothing and lingerie would become much easier. I’ve found that it’s actually the opposite: a 36H has far more options in the current market than a 30J does.… Read More
by HOLLY JACKSON
I finally managed to get vaccinated earlier this week, which got me thinking about all the fun things I can start to do in mid-May! I’m not sure I’m ready to dine indoors yet, but I am definitely looking forward to shopping the local farmer’s markets and going to some doggie playdates with friends.
Parfait Lingerie knows that we’re all ready to get out and about again and many of us have developed a new loyalty to comfortable bralettes. Their new Bralettes of Summer campaign perfectly captures the current mood of consumers.… Read More
By HOLLY JACKSON
As far as I’m concerned, the Matilda bra is pretty much my platonic ideal of the perfect bra. It’s got it all: Support, lift, lightness, beautiful design, and it comes in tons of different colors. It’s a bestselling silhouette for Elomi for good reasons and it has a devoted following. It’s as popular on Instagram as it is in independent lingerie stores.
Storm delivering in May
Matilda lovers can rejoice because it’s being released in three new colors this spring. Kiss, Pink Kiss (in stock now) and Storm (arriving in May) will help fans add to their current collections and channel some of that warm weather energy into their lingerie drawers.… Read More
By HOLLY JACKSON
Like many innovations, The Dairy Fairy was born from personal experience. Emily Ironi was frustrated with the current nursing and pumping bra options 8 years ago and wanted something better when she had her daughter, so she set out to design her ideal bra. The Dairy Fairy was born and designed to offer feminine and beautiful bras that also incorporated both nursing and hands free pumping.
A year ago the brand introduced Milkful, which coincided with the first lockdowns. The idea of launching a completely re-designed set of bras for plus size mothers right then was intimating, but Emily decided to push through anyway and make it work.… Read More
By HOLLY JACKSON
It could be easy to bypass Valentine’s Day this year. After all, the pandemic lifestyle has certainly put comfort front and center. I suspect that I’ve been buying the same lingerie categories as everyone else: cute bras/ bralettes that double as t-shirt, yoga and sleep bras. But frankly, sometimes, it’s just plain fun to spice things up. In fact, current trends suggest that this is happening quite a lot.
Parfait Lingerie’s Valentine’s Day collection combines that cozy and sexy feeling perfectly. The pieces are based around a gorgeous Bright Pink that works with a wide range of skin tones and the classic red and black color combination that is a lingerie mainstay.… Read More
By ELLEN LEWIS
If you have ever had the privilege of chatting with the inimitable Molly Hopkins, co-owner with Cynthia Decker of LiviRae in Kennesaw, Georgia, you would understand why their store profile is so compelling. LiviRae is an extension of these two women, a cornucopia of creativity and caring. It is a lingerie haven for women sized 28-56, A-O cups. Both Molly and Cynthia are paragons of positivity with a single-minded mission to “Make it Work”. With such an extensive range of fit needs, and a desire to nurture each individual client, they have developed a customization business that has now morphed into a nascent brand, Maxi Mahlon.… Read More
By HOLLY JACKSON
I absolutely adore both the Matilda bra and holiday inspired lingerie, so I was thrilled to see that Elomi is releasing a Valentine’s Day themed version of their popular unlined bra. Many companies have been focusing heavily on basics and continuity colors this year due to the pandemic, so it’s nice to see something fun and flirty as a change of pace.
Matilda is one of the most popular Elomi styles. It creates an amazing shape under clothing along with lots of lift.… Read More