Swim Briefs

By ALISON CONNOLLY

Marysia Swmwear & Beachwear as featured on Lingerie Briefs

I’ve been a fan of Marysia Swimwear for several years, and with beach/pool season in full-swing, it is the perfect time to finally feature the brand in our Gallery.

The current Summer 2019 collection has a dominant red, white & blue color scheme that happens to be right on theme with this week’s July 4th celebration.  When you take those colors, and mix in gingham print and scallop trims, we’re seeing … Read More


By ELLEN LEWIS

Patriotism: It’s a loaded word now a day in the USA. And that’s unfortunate. Nonetheless, I have absolutely no doubt that when push comes to shove, Americans are all in. We honor our troops, respect the sacrifices and pay homage to their victories. This weekend we will celebrate a national holiday specifically named for those lost in service, Memorial Day. For our citizens, it’s the official beginning of summer and will be … Read More


You asked for pretty prints, Panache Swim delivers!

Panache Swim introduces Ayanna high neck crop bikini for Summer 2019 featured on Lingerie BriefsFollowing the season’s top trend of high-neck bikinis, Panache Swim introduces two new styles: Ayanna and Lani. (Appearing on their site soon!) Ayanna, show above, comes in a festival-ready blue multi pattern and is designed for great coverage and support. Multi-part, hidden underwire cup is fine mesh with angled and vertical seams and bra-sized for a perfect fit!Panache Swim introduces Lani high neck crop bikini for Summer 2019 featured on Lingerie BriefsLani’s aqua floral print is perfect for all your … Read More


By ELLEN LEWIS

HAH Hot As Hell as featured on Lingerie Briefs

I’ve been wrestling with the concept of sustainability for months now. It’s somewhat of a conundrum for the Lingerie and Swimwear Industry. How do we reconcile the main objective of feel and fit friendly garments, softness as a mission, with the reality of the fabric technology required to accomplish this goal? There are solutions, but as Sharleen Ernster, the founder of the eco-friendly brand, We Are HAH told me during a conversation … Read More


Maison Lejaby Sprig/ Summer 2019 Swim Collection as featured on Lingerie Briefs

The 2019 Maison Lejaby Swimwear Collection is a perfect statement of the brand’s mission: clean, modern shapes that reflect an unapologetic bow to femininity and individuality. The bold colors and architectural designs melded with Lejaby’s heritage French attitude are a fresh approach to bathing suits meant for a contemporary woman. They don’t break the rules, but they certainly bend them to their ideal.

Maison Lejaby Sprig/ Summer 2019 Swim Collection as featured on Lingerie Briefs

The SCULPT collection (pictured above) is one of many  dynamic swim collections … Read More


By ELLEN LEWIS

MIMÌ À LA MER swimwear as featured on Lingerie BriefsMIMI A LA MER 

Anyone who knows me knows that I have this thing with stripes. I don’t wear them, but they have a strong presence in my home, particularly in Mexico where vivid color and pattern melding just works. It’s no surprise, then, that I notice them everywhere on the swimwear scene for 2019. Cabana stripes, pinstripes, border stripes, curvy stripes, vertical, horizontal and perpendicular. Stripes with flowers. Stripes with … Read More


Get ready for Cruise Season with Anita and Rosa Faia Swimwear! SS19

Aluna Wave, a captivating zigzag pattern with delicate stripes in black and white. This print looks fantastic with the matching bottom as well as a solid black color. The Aluna Wave series can be purchased as mix & match separates and is available in our Rosa Faia and Anita Care collections.
Another successful pattern is the Utopia series, which is available in … Read More


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