By ASI EFROS
Meet Mary Fenske, who is among FemTech & HealthTech’s top 100 inventors and CEO of Posture Wings™, a patented bra concept that revolutionizes the methodology and purpose of bra design and construction.
I’m excited and honored for the opportunity to present this interview with Mary Fenske, which highlights her unique point of view and extensive knowledge of women’s physiology, health, and wellbeing as well as … Read More
By ASI EFROS
Karen Poirier in Embrago™ Ultimate Dress – Princess Version
Embrago™ introduces a conceptually new hybridized way of dressing that doesn’t involve a bra. What drives the design and construction of the brand is an uncompromising commitment to three pillars: SUPPORT + COMFORT + STYLE, all at once and specifically designed for women with fuller busts.
Karen Poirier in Embrago™ Ultimate Dress – Princess Version
Karen Poirier, the … Read More
by ASI EFROS
BraXière is a development company that redefines how women’s underwear is created. In the last 100 years, basic lingerie designs have remained unchanged, especially in the areas related to women’s health.
BraXiere fills the gap by providing women with an excellent wire-free, two-part hybrid bra that is multifunctional, comfortable, beautiful and well-fitting. The collection is designed in France and manufactured in a small workshop near Saint-Etienne with … Read More
By ASI EFROS
Based in Cuggiono, Italy, the Iluna Group has been a beacon of innovation and the first lace and hosiery manufacturer to implement the latest triumphs of technology and material science. Iluna’s continuous progress in efficiency, eco-responsibility, aesthetics, and quality has won the company the attention and recognition of the intimate apparel community.
Register printing with GOTS certification
On July 6, 2021, at the Milano Unica fair, Iluna … Read More
By ASI EFROS
“Aspen Dream Co is created by two women. We are mothers, business owners, partners, and friends, running it together, busy with all the projects, and believing that life can be a bit comfier,” says Kate, a Co-founder, Aspen Dream Co.
The heart-warming ethos of the brand, which encompasses the heavenly soft fabrics, body-conscious designs, and chic prints, reflects the life-loving nature of its owners, Kateryna Sukhanenko … Read More
by ASI EFROS
“Helping women feel confident, beautiful, powerful, feminine, and sensual after mastectomy is Breastflower’s mission,” says Kamroen Farzan, founder of Breastflower and a breast cancer survivor.
In less than two years, Breastflower has transformed into a compelling campaign of empowerment and strength in a society, which considers a missing breast a taboo and where mastectomy is rarely openly discussed. After being diagnosed with breast cancer and having undergone … Read More
by ASI EFROS
Carol Coelho has mastered the intricacy of lace and silk while first designing magnificent bridal gowns and then, in 2015, launching her own collection of exquisite lingerie, Carol Coelho Intimates.
In my interview with Carol, she gave me a glimpse of her creative process.
“One thing I still do today is what I call a ‘double-take.’ Before I say NO, I look again and ask myself … Read More