By HOLLY JACKSON
Everyone hates hand washing lingerie, but I’ve always felt like it’s little better when I get to use Soak. I’ve been a personal fan of this no rinse-free lingerie wash for years: Perfect for busy or lazy people who hate chores (I identify as both). What I didn’t know until I attended Curve NYC in February was how much Soak cares about sustainability and the … Read More
by ELLEN LEWIS
I was planning to write a recap of many suppliers offering face masks options, but when I saw P.J. Harlow’s designs, I decided to zero in. There are a boatload of mask businesses debuting. Without a doubt, face masks will become an integral part of store inventories, particularly specialty operations and e-commerce. For lingerie entrepreneurs this channel is a clear win, an accessory they would be remiss … Read More
Something beautiful is blooming at Maison Lejaby this Spring. The Belrose Collection, in a soft lily print, replicates the iconic Miss Lejaby best-selling shape and fit. Captured in 4 key styles, these pieces are a beautiful floral addition to the Maison Lejaby Lingerie Garden.
Using a French semi rigid lace for the bras and a very supple stretch jacquard lace for the panties, these designs are trimmed with an … Read More
By TINA WILSON
There is a great deal of talk about comfort. All apparel is now comfortable according to the brands that deliver loungewear, sleepwear, underwear, sportswear, footwear and just about everything else one can think of.
Comfort can come in many forms. I crave the comfort of a text message from someone I have not seen in months. I need the comfort of seeing my great nieces and nephews … Read More
b.tempt’d is keeping it comfy and casual with these work from home essentials. These super soft and insanely comfortable basics will get you through the day!
The Future Foundation Wire Free Bra is the perfect staple for lounging or working from home. The super soft, supple fabric is lightweight and wearable anywhere. 
This is the wire free bra you’ll forget you’re wearing while WFH!
If there is a crop top … Read More
By ALISON CONNOLLY
No Body is Nobody campaign photos by Luo Yang http://luoyangphoto.com/
NEIWAI, which means inside and outside in Chinese, is a lingerie brand that gets it when it comes to empowering everyday women.
Founded in Shanghai in 2012, NEIWAI specializes in minimalist designs made from quality cotton fabrics for both men and women.
For the past few years the brand has developed marketing campaigns that challenge the … Read More
By ELLEN LEWIS
At the moment, it’s probably not particularly politic for me to use the word hero in reference to a lingerie product, but I am a merchant at heart. In conversations with stores during the past few weeks, in specific, Forever Yours Lingerie in British Columbia, the Bra:30 collection has definitely been heroic. Owner Sonya Perkin’s fabulous Instagram stories portraying just how easy and comfortable these bra tops … Read More