Maison Lejaby showcases lily white as a must have color for Spring 2020. Featured in its iconic Miss Lejaby, Mandala, and Henné lingerie collections, it is also the highlight of the recently launched Songe hauteur Bridal statement. Known for its modern design aesthetic, bold style and affordability, these collections are a fresh expression of the Maison Lejaby French allure. The consistent design aesthetic: bold, fresh and easy styling contribute to … Read More
By HOLLY JACKSON
The most remarkable thing about the Cache Coeur booth at Curve NYC was that it didn’t look at all like a maternity brand. What it did do was ooze French style and flair. The aesthetics of maternity lingerie are often graded on a curve since function and comfort are so important. Cache Coeur is one of the few brands that isn’t making any compromises in terms of … Read More
An oasis of beauty, a homage to art, a moment of joy, in unbridled luxury, Lise Charmel’s Précieux Diadème spring 2020 bridal collection launches this month. Sixteen styles constructed in pearl white jacquard silk combined with a proprietary leavers lace are artfully crafted to the pinnacle of French lingerie design. A range of bras fitting 32-40, A-E as well as six panties XS-XXL along with pajamas, gowns, chemises and accessories … Read More
By HELEN MASTERS
Despite the worst gales and floods we have seen all winter, the lingerie industry came out in force for the biggest UK intimate apparel trade show in the calendar – INDX.
I braved my own way through the adverse weather, arriving 2 hours late thanks to delayed trains , and I have to say I was delighted that I did – once again this fabulous show … Read More
Easygoing. Effortless. Everything!
Three words that capture the contemporary assortment of the Future Foundation Collection. Just when you thought b.tempt’d bras couldn’t get any better… B.tempt’d has added (back) interest! Now introducing your new favorite go-to everyday bra, the Future Foundation Front Close Racerback Bra. 
The pillow-soft stretch foam cups of this front close bra instantly give you smooth curves, while the brushed lace T-back flatters strong shoulders. The … Read More
Staying forever true to their DNA, On Gossamer continues its brand quest to serve a modern woman seeking understated, sensual and affordable underwear that is light as air. The new Sheer Bliss tanga and string bikini are practically weightless on the body and are invisible under clothing. Constructed with a soft microfiber fabric and airy mesh waist band they are available is sizes S-XL. This new panty program is another … Read More
By ALISON CONNOLLY
NOO is a French brand that specializes in lingerie, swimwear, activewear and ready-to-wear, but for purposes of this Gallery, we’re focusing on the intimate(s) side of their business.
In keeping with the theme of sustainability (a new blog category we recently launched at Lingerie Briefs), sharing the story of NOO is something we had to say YES to! Co-founded by two young women, Anaïs and Elissa, NOO… Read More